Initially Cath Kidston engaged us to review and make recommendations on their online advertising, as well as sense check the projected targets and revenue forecast. Through our audit we estimated a cost saving of £250,000 without losing out on the bottom line.
For the next 4 weeks we work to prove the model, with the trial month being such a success Cath Kidston moved the account to us to run for their Christmas 2012 campaign. We had to turn around the campaign from mid November to met sales targets of over £2.5 million.
Although less lead time than we would have liked we succeeded in not only meeting our targets but exceeding them. Delivering over £3 million in sales over the festive period as well as reduce spend by 35%. We have continued working with Cath Kidston and continue to deliver results that are not only above target but also under budget.
We have been working with them on their summer sales campaign (July 2013) and have exceeded the sales targets by 97% whilst reducing the advertising spend by 12% compared to last year.
- 97% Increase in sales
- 12% Reduction on spend
- £250,000 Yearly advertising saving