It is important to understand there is no fixed way (or golden ticket) way of writing web copy and short and sweet is not always best. YOUR copy will need to cater for YOUR audience, not every business is the same and not every website visitor has the same knowledge or expectation level!
We have put together some guidelines to help you contruct copy for your website:
Read more
Each year the web gets bigger and as such the competition gets harder, this means it becomes increasingly harder to get listed towards the top of the search engines. Smaller local businesses can get lost or struggle to get listed on the relevant keywords or phrases.
Read more
Broadband, a term which covers many internet connection technologies, is always growing and has been widely taken up across the UK and indeed around the developed world. Despite the economic downturn the rate at which new broadband connections have been made has actually risen 2% in the UK in 2009 compared to the same period last year, with now over 17 million households jacked into the world wide web at high speed. This growth is set to continue thanks to the government`s Digital Britain initiative, aiming to put at least 2Mbps broadband into every home in the UK by 2012.
Read more
Whilst many people are heading for foreign shores or the now popular camp sites across the UK we have been busy working on new projects for our clients. In the past couple of weeks we have been working on email campaigns for Electrolux, PG Tips, First Choice Coffee and Sparkle Money, we have also just completed two shiny new websites.
Read more
We have been producing and delivering email newsletters for our clients over the past 5 years, here are just a few tips that we have learned:
Read more
A little under a year ago one of our clients (Managed Networks) approached us with the task of helping them rise through the rankings on Google.
They had been using pay per click adverts for a while, and had a good idea on what keywords were returning an investment for them. In fact they had identified that 42% of all their enquiries came from a single keyphrase: “it support”.
Read more
Most businesses know that the online marketing and seo has a critical role to play to the business success. Website optimisation consists of a number of different parts including search engine optimisation, website analytics and design.
Read more