Provoke Design

Provoke's Online Marketing Insight, What Would You Like To Know About?

Is PageRank no longer the watchdog its clicked up to be?

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Because Google only updates its Toolbar PageRank once every 2 to 3 months, what you are seeing today may be quite different from what the actual PageRank is!

We all know that the more links you have pointing to your website, the higher your PageRank will be. Link building is the very foundation of online marketing, and the reason for the existence of SEO and the PPC system. Your site’s life is given relevance based on ‘quantity’ as the number of links you have pointing to your site and ‘quality’ as the PageRank of those links.
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A Website Refresh is the Sign of Online Success!

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There is one sure method to show regular visitors, customers and competitors alike, that your online marketing strategies have been a success – update your entire site!

It’s bound to cause to a stir! Especially if you add some of the latest fast-trend, super widgets currently wowing the web community and your visitors will be well impressed – in fact you will need to organise serious email marketing to get them to check your wizzy new site out! To be seen as a company doing well, bucking the economic downturn, has to be a winning strategy!
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Converting Visitors to Buyers – How to do it! Part TWO

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The wary site visitor is looking to have his confidence in what you have to say confirmed by the way that you say it!

In Part ONE, we touched upon how the basic look of web design and site layout will affect the instinctive behaviour of a visitor, which determines whether they will click through, or be encouraged to stay and interact further. All your marketing strategies will be useless if your actual site does not work in the first place, let alone perform efficiently.
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Converting Visitors to Buyers – How to do it! Part ONE

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Thousands of site hits .. Positive visitor feedback .. Awesome Stats? But – NO SALES! If that sounds a bit like your situation, maybe you haven’t yet worked out what the problems are and how to fix them!

It’s simple, we all know it…so why do these problems persist with some business websites ? It may be they do know but won’t do anything about it because they’re afraid of what they imagine the cost might be! But more importantly – there are always TWO golden rules that must be observed if you want to succeed online – and we all know what they are:
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GoogleWave’s email launch adds to Social Media, not competes!

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Social Media is everywhere! It’s rapid adoption right across social and business life is a clear indication that traditional communications channels leave something to be desired.

From ‘talking at’ consumers, the emergence of Social Media has altered the balance of power, and now consumers have a significant say about company brands and the way goods and services are accessed and purchased.

Consumers are voting with their mouse! One click is all it takes to say whether you are getting it right or urgently need to talk with your website design company! An experienced and professional agency should be able to analyse, advise and build relevant, targeted results-driven online marketing strategies.
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SEO Vs PPC – how to choose what’s best for you!

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Many companies do both but some SMEs may only have a limited marketing campaign budget, then it can be a straight choice – so you need to know what’s going to work best for your business.

You have to attract and drive word search visitors to your website! This much you know. But you can’t afford to do everything all at once and you’ve heard or know that PPC campaigns can get great results – at a price! You think that SEO may be relatively inexpensive, and you could be right.
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Email Can Break Through Spam Mountain!

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Email is on the rise once more! Viewed in recent years as looking a rather tired and plodding shire horse, when compared to the frisky colts of iphone, Facebook and Twitter, recent surveys indicate that deliverability is not getting worse and email marketing spends are set to rise.

Most businesses know too well the perceived challenges of email as a medium for leading marketing strategies. But in fact, the overall volume of spam has ebbed and flowed over the past 12 months, due inasmuch, to the ability of ISP software developed to recognise the difference between a legitimate brand’s customer emails and spam.
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Social Media compulsion feeds UK online habit!

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Latest surveys show Social Media is driving up the UK’s daily web-browse fix to an astonishing 30 hours a week!

As we move into the second decade of the 21st century, it’s the online culture of the blogosphere, Tweetdeck and Facebook where human beings are migrating to habitually work, rest and play.

If you are a business planning your next online marketing campaign, it is useful to know that the results of the study show that, daily, we now spend five hours online and 3 hours at the weekend.
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How To Avoid Selling Ice Cubes to Eskimos With Location Targeting!

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Catching customer attention in places most likely to buy your products needs careful keyword checking otherwise you could be offering ice cubes to Eskimos!

Location targeting allows you to set geographical limitations by selecting specific campaign settings. This means that if your business is like, e.g. Provoke, website design, Manchester, and you are looking to serve both national and local geographical catchment areas, you can carefully target potential customers in particular locations, say, in Cheshire or the North West.
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Heatmaps Flare Up User Hot Spots!

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Every website needs to track and record exactly where every visitor looks, clicks, scrolls and responds so you can precisely know, plan and action profitable online marketing campaigns.

Yes – Heatmaps do all of the above for you! Web marketing research proves conclusively that websites have specific areas where human eyes always spend the most time. Patterns have been detected in the ways that people not only navigate the web itself, but also on web sites and within their individual pages.
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Do You Know Who Your Website Visitors Are ?

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In the brave new, interactive online world, it’s the website visitor who now has control – you need to find out who they are and what they want!

Consumer communications across multi-digital platforms – think iphone, Twitter, Facebook – have exploded onto the ecommerce mainstream, in the last few years. ‘Real time’ technology has given the consumer a formidable capability to connect and exchange their views instantly on the brands they use, the sites they visit and the experience they receive.
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