Provoke Design

Provoke's Online Marketing Insight, What Would You Like To Know About?

Convert Website Sales on the Funnel Ferry!

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Businesses have become used to seeing their websites receive thousands of hits per day but are becoming concerned to increase conversions by knowing how and where they are losing customers. The answer is to get yourself a sales funnel!

This is the next natural step on from driving online marketing traffic to your site …

A sales funnel describes each step of the way taken from the moment a visitor arrives until they fulfil the purpose of your website, whether it is to sign up to opt in newsletter subscriptions, fill out enquiry forms, click on to latest offers or make a purchase.

In order to improve conversions, all you have to do is focus on each stage at a time and take the necessary action to prevent clicking away and increase the number of users who follow-through to the next step. Even a modest improvement in the number of users held at each step is going to lead to a huge increase in conversions.
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Conversion to Action Required Is the Special One!

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Are you scoring an own goal? Did you think that by just having a website and driving traffic to get those daily hits that your business is doing online marketing? The net result will be no silverware !

We all should know by now that the proud boast of how many hits a site has received, is now a dead giveaway for showing how behind you are in understanding where the game is now at!

Sure, it was only few years ago when the buzz was all about concentrating on the visitor numbers you could attract by investing in Pay Per Click or Search Engine Optimisation.

These methods are still key and – alongside vital keyword phrase link building by blog/ article writing and social media messaging – are essential tools to delivering traffic to your site.

But the focus has shifted!
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Social Media Realtime Rocking the Web!

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As of now, we are in the age of RealTime, Social Network driven news and communications. Social Media messaging is revolutionising traditional marketing and online business models need to adapt to a changing world.

In 2009, social media went mainstream, reflected by the many businesses who were astute enough to react quickly to a rapidly transforming online marketing environment. It is now seen as normal business practice for a company website to have a Blog page, Twitter account, Facebook page, YouTube channel …etc

The RealTime web is changing our understanding of the way we communicate, socialise and do business.
Key to the phenomenal growth and success of social networking platforms is ease of use for the web user to share instant connection with others. Ultimately, this leads to media messaging going viral on a global scale within seconds!
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Measuring Social Media And The ROI Debate!

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Making money from Social Media ? The jury’s still out in many businesses as they still fail to ask the right questions and look away whilst others jump on board without a strategy or goal defined. Both need to take closer look!

The great social media debate continues! Some embrace whilst others grimace!

Recent studies found that :

  • 53% are unsure about their return on Twitter
  • 50% are unable to assess the value of LinkedIn or blogs

It is understandable that the apparent lack of a ROI measure may not be attractive to some business owners, not keen to experiment in the current economic climate and sticking to known and proven marketing strategies until their key questions are answered.

Thus, the need to account for any spend and resource allocation means the bottom line is that they want measurable results from social media! However, it‟s not as simple as counting subscribers, followers, fans, conversation volume, reach, or traffic.
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Website Resolutions – If You’re Fixed, Will You Adapt?

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Around five per cent of web users now have screen resolutions of 800 x 600 whilst most use 1024 x 768 or larger. You should check to see what screen resolutions are most used by your visitors, as the many differences could badly affect the way your site is seen!

The wide ranging options that now exist for ‘going online’, whether via a standard desktop PC, laptop, netbook, smartphone, or ebook has now increased website accessibility challenges demanded of site owners and their website design developers, alike.

With the recent launch, for example, of Google Chrome, IE8, AppleMac OS X Leopard, not to mention the coming of iPad, GoogleWave, GoogleBuzz to add to the mobile platforms, the time maybe now to examine your site stats and analytics. Undertaking a website refresh and looking at any access updating required is vital to staying aware of your site visitor behaviours.
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