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Provoke's Online Marketing Insight, What Would You Like To Know About?

Social Media- Speaking In Online!

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The consumer, your audience – the clickmaster general! When they talk, you listen! Social media is a multiple messaging medium of diverse channels and platforms, and customers will communicate with you through their chosen means. If your website is a tower of Babel, you need to learn the language of online!

Forget the hard sell, online marketing is all about ‘not selling’ but engaging your captive audience. Look and learn and be part of their conversation, whenever and however it occurs. By you knowing your site user and your visitor getting to know you, link building relationships drives site traffic, raises your ranking and ultimately, positions your brand identity at the centre of your niche market.

In 2010, the buzz brands and savvy businesses succeeding online win by spelling out the new social scrabble… can you?

If your business is trying to avoid making deadly media mishaps, but not sure what they are, here’s a few …
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SEO 80/20 Rule Still Good!

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Google algorithms are not robots, y’know! Fashioned in the image of their human creators, they have constantly evolved to now become fabulous, sophisticated life forms designed to seek out and record signs of ‘quality’ website life rather than just plotting dull, repetitive keywords every business wants to bid upon.

Sure, carefully researched SEO keyword phrases are important to use in order to develop effective PPC ads and link building strategies. But what really counts is how Google and other important search engines ‘sees’ and ‘votes’ for the ‘quality’ and ‘relevance’ of your website.

It’s now not just a case of adding keywords into your various HTML tags, uploading your files and waiting for the results. The role of web design and integrated marketing strategy is a daily, if not hourly concern and requires constant attention to stay in touch with your target audience and market sector, as events unfold!
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Scroll On! Standing Out From The Fold.

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Above and below the fold – the debate is endless! Will your visitor bother to scroll a centimetre or two or not bother? Do you have to pack everything into the great web variable – a single screensize? Making sure that most visitors will not miss seeing vital site content is crucial and needs some website design savvy!

We are all aware of the two-stage process : online marketing aims to bring visitors to your site, and website accessibility, to provide the user with the best possible experience. From any landing page, every click of the way should be clear on their site funnel journey to complete the intention of your site, whether it’s to become a ‘captive’ subscriber or instantly convert to sales customer.

To scroll or not to scroll – and risking visitor impatience – is the ‘question’ which impacts on perceived site worthiness and brand identity. Undoubtedly, users still do scroll below the fold, but the section of space ‘above the fold’ still remains the most valuable part of the page. Research has shown that on an average 1024 × 768 screen resolution, 80% of users’ time is focused almost exclusively above the fold and 20% below.
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Government Issues First Asbo Anti-Social Media Behaviour Order!

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With just weeks away from the General Election and in an extraordinary departure from the slow moving wheels of law reform, a Home Office department responsible for IT Development has this morning circulated a memorandum to the Home Affairs Select Committee stating that the first Asbo for Anti-Social Media Behaviour Order has been issued to a number of internal employees.

Secret monitoring of employee online behaviour has revealed that an excessive amount of work hours are spent on social networking sites such as Facebook and sending message updates via Twitter.

Government ministers had privately expressed serious concern over issues of national security and employee contract confidentiality being breached through the unregulated use of social media content by their staff daily uploading blogs and sending videos.

As a result, internal department Webmasters had noted analytics were recording Government sites receiving countless millions of hits and warned of server capacity meltdown.

The asbos were ordered to be issued this morning to over 150 staff who will be suspended from work for a period of 24 hours, on a first offence basis. April 1st could prove to be a landmark day.

Search Online UK Increase Drives Social Media Fever !

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Latest figures report more consumers have migrated online in the last twelve months with social networking fuelling a fifth of usage and driving transformation of eCommerce opportunity business models.

Searching and buying online – we’re all doing more of it! It’s as if recession had never happened! Figures just released from the UK Online Measurement Company (UKOM) and Nielsen, show that the number of UK active online users has grown from 35.5 million in February 2009 to 39.7 million in February 2010 – an increase of 4.4 million active internet users in just 12 months!

The increasing use of internet enabled mobiles – smartphones – for instant, easy website accessibility on the move has to be a decisive factor, notwithstanding exclusive online product availability and pricing.

In addition, as 92% of the UK online population now has broadband with 63% enjoying speeds of over 2MB, user expectation of the ‘digital’ experience is higher than ever. As faster broadband drives video advertising, the demand is for increasingly dynamic video and rich media.
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