Provoke Design

Provoke's Online Marketing Insight, What Would You Like To Know About?

Tune In To Turned On Attitude!

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Targeted online marketing tends to actually rely on traditional consumer demographics and known behaviours based on past research results, rather than attempting to precisely identify and reach audiences by tuning into their attitudes, values and beliefs.

Often many companies will activate their held database information, or bought-in listings, as a basis for planning marketing strategies to drive their advertising or email marketing campaigns. The problem is that, by and large, these so-called targeted leads reflect little more than a momentary interest or search behaviour, no longer current or relevant.
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Lawyers Court Social Media !

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In 2010, no business can afford not to use social media to engage with their target markets. Even traditional law firms have started to use the new platforms and channels to strengthen professional networks and to obtain their legal, business, and industry news and information.

The jury is no longer out and the case for using social media can no longer be dismissed! Although there remains a large percentage of conservative law practices still relying on more traditional offline, print based methods accompanied by only a minimal website presence, the more forward thinking firms are aware of the enriching social and personal possibilities and expect the trend to increase.

Inevitably, issues relating to various, but now obviously outdated ethics and rules with regards to online communication, has produced a general tendency in the legal profession to distrust new technologies. However, there is growing recognition of the unprecedented reach of social networks, Twitter, and blogs in particular.

In fact, the writing of a frequent, regular blog, is a valuable and creditable method for a law practice to present a human face and voice to validate their legal expertise, demanded of the openly transparent online environment.
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Building Online Marketing Relationships With Key Influencers

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Getting your company message out there! Positioning brand identity and web presence with your market niche and target audience is key to maintaining a competitive edge. Businesses must learn word of mouth engagement and build message flow with online influencers.

At first glance, it may appear that the web is populated by a diverse cross section of company promoters, personal branders and guerilla blog commenters! Devising marketing strategies to cut through the ‘noise’ and speak directly to your potential market segment is essential to propel an audience to willingly come and visit.

There is an estimated 500 billion ‘Influence Impression Data’ per year, divided into two recognisable strands where people are sharing information about products and services online :
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Mobile Search Moving Ahead!

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You’re all probably iSick to iDeath of hearing about iPhone, iPad, Google, Blackberry and Streak by now! A smartscreen volcano has also been erupting this year, spewing forth media phone / tablets of every size, ratio and interactive capability you can think of – just so we can always have instant access to Life, The Universe and Everything!

Here’s the thing (as they used to say!) – we’re all going to hear a lot more about mobile search, as it is recognised that we are now in the next stage of the internet revolution. The obvious ease of convenience of having all the ‘local’ information you can ever possibly need, whenever you need it, means mobile search is becoming big business! And business should be taking notice. It’s all change for online marketing and brand identity messaging!

With dedicated mobile applications now possible to be created for anything, the concept of consumer search is transformed forever!
Users search differently on their mobiles than they do on their desktop PCs. Hunting for products and services on the move means we need results with urgency when trying to locate or obtain directions to a restaurant, entertainment venue, retailer or trade counter.
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