Internet Comes Of Age As Silver Surfers Increase

Latest figures show that one in four UK adults using the internet today are aged between 50 to 64, a sure indicator of a seriously expanded demographic, which website design and marketing agencies and their business clients should be taking on board.

According to UKOM, a division of market research company Nielsen, which measures internet usage, the UK web audience increased by 1.9 million during 2009, with an additional 1 million people aged 50 or over now online, accounting for more than half of new users. The fastest growing sector on Facebook is the over-40s, although the core user is 22-45-year-olds.
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