Provoke Design

Provoke's Online Marketing Insight, What Would You Like To Know About?

Google Gets Your Gmail Sorted!

The world of email marketing gets another hurdle to face as Google announce the launch of a ‘priority inbox’ for its Gmail. If you want to get your messages through and read then you need to know how the new system will sort the incoming mail.

Google algorithms have evolved over the years to become sophisticated learning mechanisms. The approach to evaluating Gmail will be not unlike the process the search engine spiders adopt to assess and index website content according to criteria based upon authenticity, importance, relevance and value.
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Is Your Social Media Lumped In With Marketing?

It’s true to say that companies either ‘get’ Social Media or they don’t. As brows furrow over trying to define whether it should be budgeted under online marketing or PR, and who should be ‘looking after it’, eyebrows shoot upwards as questions of ROI become answers in KPI!

Business owners like straightforward definitions, preferably ones that translate to measurable traffic growth on SEO keywords, website conversions, sales figures and bottom lines!
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