There are significant differences between building a company brand and a personal brand, and whilst you may have been focusing on creating a solid company brand for quite some time, both are vital when raising your business’s profile.
Whilst brand values are at the core of a business’s focus, person to person connections are key to developing a successful personal brand. People who are looking to work with you or network with you are likely to seek you out on a personal level, which is where the importance of your own individual profile lies.
Here are 6 valuable ways in which to boost your personal brand to compliment the development of your business.
1. Be Yourself
It is difficult to build a personal brand if you don’t truly know yourself first. Your brand should be a true reflection of who you are, what you believe and what you stand for. Resist the temptation to emulate someone else in your industry who has a strong personal brand. Likewise, don’t assume a personality that you think your audiences, connections and potential customers would like to see. Be your true self and be sure to recognise your strengths and weaknesses so that you can demonstrate your authenticity.
2. Be Honest
When it comes to confidence in a brand, around 33% of buyers trust messages from the company, whereas a staggering 90% of customers trust products or services recommended by their connections (Source: Nielson). Therefore, no matter how strong your company’s brand identity is, there could still be an element of mistrust from consumers; highlighting the importance of working on building personal connections in order to maintain a higher level of credibility.
Audiences are very perceptive, and if it looks like you’re faking it, people will see through this and lose trust in you. Therefore, it is essential that you position yourself as an honest and passionate individual in your specific area of interest or expertise.
3. Be Visible
Building your presence both online and offline and becoming the expert in your chosen area is an essential way of raising your profile, so make sure that you are visible on the relevant platforms. Whether it is posting or joining in conversations on Instagram, Twitter, or LinkedIn, or even speaking at events, you need to be insightful and show you have knowledge in your area. It is important to be seen and heard which will help build up awareness and of you and your personal brand.
4. Lead the Way
Thought leadership is also imperative when positioning yourself as an expert. PR and media communication is core to this process, as published articles and interviews can help heighten your profile within your field. Inspire, inform and engage with your audience, so that you become the person that they think of when they need to learn more about your particular field or wish to enlist your expertise and services.
5. Be Relevant
It is important to stay ahead of the game and remember that there is always more to discover or different approaches to learn. By taking the time to stay up-to-date and relevant, you ensue that you maintain your position as a thought leader in your industry. This is essential to solidifying your reputation.
6. It’s OK to Say No
One final tip is to avoid the inappropriate partnership trap and learn to say no! Once your personal brand is established, you might be approached by other brands, opportunities, or projects that are not aligned with your expertise or your own core values. Think carefully about which ones, if any, are relevant to you, as the wrong one could damage your reputation over night.
Check out the following CIM article that we were included in for more tips on how to build your personal brand https://exchange.cim.co.uk/blog/getting-personal-six-steps-to-brand-me/
Connect with Provoke’s Managing Director, Daren Bach on LinkedIn https://uk.linkedin.com/in/darenbach