A brand is so much more than a name and a logo. Brands essentially pivot around the collection of ideas and emotions that your customers and employees have about them. These sentiments are at the heart of a brand and help to build an emotional connection and invaluable brand loyalty with consumers.
The more positive those feelings are that surround your brand, the more likely the customer will want to buy and then continue to buy.
As brands are made of a collective sentiment they are harder to control. Big brands spend thousands on perfecting their brands in the hope to be rewarded with more longevity of those that do not.
It’s just as important for small businesses have a strong brand as it is for large companies. In fact some large firms actually look at the branding of small independent brands to emulate a personal feel and connection.
Where do I start?
Start by defining your brand and what it means to you and your customers. Review the product or service your business offers, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers.
The objectives that a good brand will achieve include:
• Delivers brand messaging clearly and with continuity
• Confirms your credibility/trusted by consumers
• Connects your target prospects emotionally
• Motivates the buyer
• Reinforces user loyalty
How to boost my brand?
• Make your brand as unique as possible
What is your brand’s USP? Why should consumers use you over another business?
• Visual branding
Take time in the development process to establish your brand and accomplish the look you really want both online with a website and offline including colours, slogans, logos, and tag lines. From the first impression of business cards to the invoices at the end of your project, keep documents looking professional.
There are many companies out there than can help improve the consistency of your branding, e.g. online invoicing software FreshBooks helps you to create professional invoices with ease. To find out more visit http://www.freshbooks.com/features/online-invoicing. Whilst many online printing companies can offer high quality print services at reasonable prices to help you spread the word with flyers, cards and banners.
• Promote your brand
Now that you’ve taken the time to perfect your brand make sure you promote it through content, social media, PR campaigns and networking. Try and get your brand to reach as many people as you can.
Create a buzz surrounding your brand to help the consumer make an emotional connection and encourage them to be a loyal brand ambassador over time.
If you’d like to know more about how we can help your brand reach its full potential please contact our team on 0333 123 0999 or email firstname.lastname@example.org.