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b2b

Personalised B2B Is Vital To Social Media Marketing Strategies

Helping B2B to grow their social media wings to fly with the changing jet stream of online behaviours and marketing strategies tends to be a recurring theme.

At the start of 2013, some estimates suggested that still around 4 in 10 of eCommerce B2B under-used the social networks and a quarter were baffled or unsure of how to integrate and operate an effective search and social approach.

With email marketing especially, much confusion focused on getting personalisation right while still wearing their professional business hat!
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social

Study Reveals Surprising Hits And Myths Of Social Media Networking

The effectiveness of social media content and networking engagement in a company’s business development plan is always likely to be open to cynical debate.

Everyone has their own viewpoint and likely to carry a few cherished myths about who uses which channel and what’s being shared. We’re all used to hearing the one about Twitter users – that’s 500 million of them – just login to let everybody know they’re eating a cheese sandwich – or worse!

New internet research reveals evidence, which flies in the face of some long held beliefs…
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targeting

Customer Centric Marketing Strategies – Now It’s Personal!

Is your company’s online marketing “customer-centric” or targeting everyone, everywhere?

The increasing personalisation of marketing strategies can be a major privacy issue for some consumers but Google and Facebook continue to push out more sophisticated data retrieving algorithms.

Tracking analysis of individual online search and social behaviour, which retargets product / service offers and promotions is fast becoming an accepted and even desirable internet norm according to new consumer surveys.
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cold_calling

The Fall Of Cold Calling As Search And Social Hots Up The Web!

Every time you pick up the phone to hear the voice of the undead reciting a telesales call script or an unknown email arrives at the inbox addressing you by your first name and pointing out they noticed you recently looked at their website, you may be forgiven for thinking that telesales cold calling or unsolicited emailing had been made redundant by social media networking.

Nope – it hasn’t. But savvy businesses have learnt how to more properly integrate lead generation and interested followers into search and social online marketing strategies.
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email

Why Email Marketing Still Trumps Facebook And Twitter

A new study shows it’s the first thing we do in the morning – and owning a smartphone, which around half of the UK population now do – means we are more likely to do it! Yes – checking our emails.

That‘s not to say, we are not logging in to Facebook or Twitter as well but even in the age of mulitichannel social media networking, it’s email and email marketing that still predominates online messaging.

So, is an inbox overflowing with spam emails more preferable to being followed around the web by retargeted Google Ads?
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email

When Asked, Eight In Ten Customers Still Preferred Email Marketing

We all still do email. Replying by email is still very much the preferred option even when it seems everyone has been getting busy with social media networking. Every survey you come across says that email marketing continues to be a solid business activity because the response remains productive.

Use of email signals a degree of trust and connection, which has been agreed upon along the relationship journey between two parties. Not something always so easily obtained on social media channels.
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email_marketing

Email Marketing Waste From A Database Of False Entries

The recent revelation that 1.5 per cent of Facebook ‘likes’ were fake is not that surprising in an increasingly, spam jammed online world.

We are more inclined to suspect the real number may be much more than the 14.3 million, which the declared ‘official’ percentage represents of the 955 million registered users claimed by the social network.

Latest surveys reporting on the authenticity of visitor data collected by websites also show quite clearly a growing problem with relying upon online lead generation and the negative impact on subsequent email marketing campaigns.
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target

Do You Know If Your Email Marketing Is Actually Targeting Anyone?

How’s your email marketing coming along? Are you sending the ‘right message with the right content to the right segment at the right time?’ And tracking performance from ‘send’ to ‘open’, ‘delete’ or ‘reply’. Or just putting out the monthly ‘fantastic deal’ offer to your usual database and maybe following up with a phone call?

Not in 2012, surely? Don’t call me Shirley…
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Email Marketing Still Trumps Email Spamming

You would think the practice of email spamming would be on the wane by now!  There can’t be many businesses online that are not aware of the compliancy procedures or do not understand the basic requirements of legitimate email marketing.

News of the recent shutdown of a large botnet responsible for nearly 20 per cent of all the spam email sent around the world may seem to be of no importance to the everyday world of eCommerce and their customers but it should be remembered that 80 per cent of all global spam is sent by around 200 people!
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Market Reach And Engage With Your Niche On Multichannel Social Media

Every business understands the concept of ‘niche’ and providing products and services to satisfy the needs of the individual customer. Customised and bespoke are often the proud boasts of eCommerce. Similarly, ‘one size doesn’t fit all’ applies to the teeming search and social web where messages offered to the multichannel need to find the right ear in the right place at the right time!
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