Video Bills Your Site’s A Star!
The global success of YouTube, now celebrating its 5th year, reinforces video as a key online marketing tool. The rise of mobile internet and latest smart platforms, such as iPad and Streak, means a website without a video can be losing valuable traffic.
Incorporating video into website marketing strategies has become one of the most well known and best promotional methods you can adopt online. Well-executed videos with great content can grab attention faster than any other advertising medium.
Between February 2009 and February 2010, the number of videos being viewed online in the U.K. grew to a staggering 5.5 billion, up 37 percent from the previous year.
Most strikingly, is the shift away from the use of broadcast television to watching traditional programmes online instead.
The figures clearly show that video is established as a long term marketing medium for creating brand identity and with applied SEO, increased traffic can be driven by link building back to your site.
Comparison studies between video and display ads in eCommerce applications, have found that video generates the higher traffic with short corporate videos, not only effective in engaging with potential buyers, but also video product reviews on social networks are considered with higher levels of trust.
When consumers search online, the videos serve as buying guides, featuring unique or hot products. The videos can be displayed on site product pages to be indexed by search engines for display on search results pages, but only if correctly optimised and tagged.
Consumers exposed to video ads were 28 percent more likely to visit the brand site and nearly twice as likely to conduct a trademark search.
Other studies have indicated that video also speeds up buying decisions by 72 percent when compared to print, increasing the likelihood of company and product information communicated in videos generating more leads to sales conversion.
Probably the most successful of social media forms, consumers are receptive to video on websites, landing pages, search results pages, emails, video-sharing sites and social networking sites, such as Facebook and Twitter.
Video conveys information quickly and accurately and as a memorable medium, creates more impact in the first five exposures than display ads, as evidenced by increased site visits and search queries.
Using videos in email marketing injects a known boost to conversion rates, whereby, the reader clicks a link to a website to view the video, or the video plays in the email itself.
The most effective uses of video email are, in order :
• training courses
• product demo
• product offers
• customer testimonials