Are You Search Automative Or Social Creative?
Let’s face it – the output of everyday online marketing soon gets to be dull, repetitive and outdated. Catchy headlines and zippy leader-board banners turn stale and a turn-off even faster on the web than in physical print advertising.
Keeping your brand vital and relevant to audience followers and site visitors relies as much as on delivering regular, fresh content as those special price deals…
Businesses are first to recognise they need to keep generating a genuine ‘creative spark’ if they are to maintain appeal to their target market audiences. Site owners can become all too easily trapped in their obsession with data analysing search marketing strategies, click through rates, follower numbers, etc. Addressing traffic issues by systematic poring over SEO keywords and endlessly tinkering with PPC ads is no longer sufficient to attract eyeballs and satisfy algorithms.
Today’s web is socially conditioned by the likes of Facebook, Twitter, Google +, LinkedIn and Pinterest. It’s the reason why social media networking has become so crucial to sustaining a trusted, credible presence and site authority. In other words, you, your brand, your content have to be search and social friendly if you want to continue being found and visitors hang around too!
Relying on business jargon in your email marketing, website pages, blogs or tweets always looks as if you really have nothing new, interesting or relevant to say to your intended audience. Trying to be social but coming across as simply ‘not quite getting it’ is actually worse! Contacts, subscribers and followers will feel as if they’re wasting their time, will definitely not retweet or share your content and will soon unsubscribe, unfollow and click away.
The intrinsic value of social interaction is to keep listening and know how to supply content which meets needs. As a result, business owners can get to really understand how they can ‘serve their customers’ by social comment and feedback. Social is a two way conversation, which enables a business to stay in touch with their customers and, consequently, create marketing campaigns that are alive and responsive to shifting demand and user behaviours.
Being boring could be the worst sin on the web! It occurs because businesses rely too much on obsolete marketing patterns or try to second-guess user expectation. In many cases, the in-house team need liberation from hidebound routines, lack of imagination and poor writing skills. Audiences want to be kept interested, informed and entertained by fresh, vital content.
From search automative to social creative…