Provoke Design

Provoke's Online Marketing Insight, What Would You Like To Know About?

Embracing The Live Web Revolution!

A new digital decade is only days away! As purchasing online grew at six times the rate of high-street sales in the run-up to Christmas, the future is clear for those businesses willing to embrace the continuing live web revolution!

Despite 2009 being another year of economic uncertainty, Team Provoke have been hard at it, as usual, in the front line of weaving their website design magic for a diverse range of clients, starting right here in Manchester and spreading right across the Northwest and around the UK.

Many of our regular site visitors would of course have noticed our big website refresh, featuring regular and hopefully, insightful blogs and articles plus daily Twitterfeeds to keep everyone aware of our latest info and in the loop with latest digital happenings!

We say and do exactly what is says on the tin! We can’t expect to advise our clients to implement online best practice if we don’t demonstrate it by doing it ourselves!

Many predictions are constantly being made for the decades to come. Experts predict that British online spending will soar from £1 in £13 to £1 in £5 by 2020 – a rise of £46billion. 2020 is to be the online “tipping point” for booksellers and retailers of electricals, music and video, and warning traditional shops they simply cannot afford to ignore the growth opportunities available online.

Here at Provoke, we can do a little crystal ball gazing ourselves, based on our everyday experience. Email marketing is set to soar even higher in 2010, especially with the boost it will be given from GoogleWave and the immediacy of RealTime search.

Those businesses able to interact with their customers immediately and provide instant feedback, advice and top service will gain the competitive edge. Expect online marketing to go live and your eCommerce pages to more reflect how your customer wants it to be.

Web 2.0 is firmly established as a real force for dynamic change in every sphere of human connectivity. Only businesses have to get to grips with understanding and embracing social media as part of their everyday marketing strategies.

The message is clear, those that choose to think it’s a passing craze and cling exclusively onto traditional advertising models will see their market share wither. The competitive blade edge ever sharpens to maximise brand identity in the continuing online digital revolution.

Website design in 2010 will be linked even more closely to the interactive media matrix. Communication channels will be opening up across increasingly sophisticated technology platforms.

Relevant content is likely to become even more important than SEO as the search engine algorithms continue their elusive, chameleon search behaviours. We should all be prepared to move bravely forward …

All the team here at Provoke Design look forward to seeing you all here again in January.

Merry Xmas.

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