Google Search Results Change!

Word Search marches relentlessly forward! Google’s new SERPS page offers features that makes user search clearer and simpler with extended opportunities for savvy business online marketing.

Catching up with search engine rivals Bing, Yahoo and Ask, who already use what have become standard search engine design features, Google have just a few days ago, updated the way it presents its search results, striving to make the information more relevant, easier and quicker to find.

Although the SERPs pages were overdue for cleaning up, Google seemingly, are reaching towards a more mobile user friendly approach, given that mobile apps are spreading everywhere, shaping everyone’s expectations of a faster, easier and directed website accessibility.

The changes include a spruced-up logo, and navigation panel left hand side of the page, refining queries with options to search specific categories :
• Images
• Videos
• Maps
• News
• Books
• Blogs
• Updates
• Discussions

Highlighting the drive towards realtime search and opening up to social media network conversations, Google will also include trending topics, a well known Twitter innovation. This enables users to refine their search for ‘hot topic’ content posted online within the preceding 24 hours or in recent days.

The left-hand panel will also include suggestions for ‘something different’, which, unlike previous suggestions, will now offer alternative categories rather than a simple expansion of the one given term only, e.g. rather than just website design extending to website design Manchester, Google could now offer an expanded alternative of online brand design.

For eCommerce and business online, there is now an ever increasing richness and versatile power of search. Its stepped up, contextually relevant navigation highlights how diverse link building must be more fully employed into highly targeted marketing strategies.  Business must now focus on driving user traffic who can now use the most relevant search tools and refinements for their word search.