Pay Per Click – Giving Keywords Some Stick!
The problem is we can all get complacent or rely on habit when we should be looking with a keen eye! Taking care of adwords campaigns can become routine as the same product keywords are shuffled around!
If your PPC campaigns have been a little lacklustre recently, time to boost your online brand identity! Get tweaking on any tired online marketing habits and fire up your SEO keywords for warming user’s clicking forefingers! Drive your traffic back up the Google rankings again!
Retail and eCommerce sites are always most in need of keeping their sponsored ads flying high on Google Page One to propel high volume click rates.
So if your sales conversions are no longer at the ‘tipping’ point, then here’s a few ‘tips’ to help get traffic moving:
More Keywords … not having the kind of marketing budget to launch a full-scale pay per click campaign, does not mean making the obvious mistake of restricting your bids to just one or two PPC keywords only! The narrowing down of your selection to a couple of phrases will stop you achieving anywhere near the maximum click-throughs needed.
Selecting only the most popular keywords, means facing fierce competition and it is unlikely your site will gain the required traffic levels.
The answer is to try and find a good mix of popular and long-tail keywords – which are especially good for targeted niche product or service word search- and bid on as many as possible.
Relevant Keywords … if you are bidding on keywords just because you think they’re most representative of your site content, but none of your site’s pages actually contain those keywords, then your PPC quality score will plummet!
Your click-throughs will only make the bounce rate increase because you’ve lured a visitor into coming to your site but not given them the information they were expecting.
You must ensure the landing page includes the same keywords you are bidding on as well as using compelling written copy to maintain interest to stay.
Landing on the Right Page … it is crucial that you always direct click-throughs to the exact page! What you must not do is simply use the URL of your website’s home page because it does not have the right keywords or the relevant content.
The greatest amount of lost sales in a PPC campaign is due to the landing page not being relevant to the keywords or not including an easy-to-navigate CTA (Call To Action).
Develop an unique landing page, or an entire micro site that is directly related to your optimised keywords.
Geo-Targeting … there is no point in paying for clicks originating in locations your company does not serve! Specify the details in your Google Adwords campaign to include only certain cities or countries in order to more effectively target your market and potential customer base.
Focus your pay per click ad campaigns specifically on internet users within your reach by limiting sales to specific locations and in specific currencies.
Repeat Test Drives … a campaign first based on original selected keywords with one or two ads and a landing page, and has not been constantly kept up to date by being tested and amended, needs to be urgently addressed! You must develop several ads and landing pages and then test to determine the most effective sales driver.
Remember - don’t just examine the click-through rate, look at your landing page conversion as well.
All hits and no sales means drastic action needed on your overall website design and content …
Pay Per Click programs these days are very popular and you could earn money from it.**,
Pay Per Click is indeed a good way to advertise your products and also earn money as well through PPC programs like Adsense.;`~