Twitter and Facebook Benefits To Business!
It has to be said. Some businesses still don’t get it! Even as mobile apps take over the web, many SMEs puzzle over the mysteries of social media and how they can ‘make money’ from employing staff to Twitter and ‘go on Facebook’ all day!
To be fair, most SME business owners are coming round to the idea that online marketing is transforming into social marketing and they do want to understand why and how it works. “If only someone would explain, they’d feel a lot happier to get involved!”
The all important principle is to reach out, establish contact and build relationships with your target market consumer. Many communication channels and platforms exist for a diverse number of marketing strategies to be devised which aim to engage potential visitor traffic.
Much of the best and savvy website design approach is geared towards creating ultimate, universal website accessibility to embrace fast emerging technologies and ‘word of mouth’ channels taken up by different types of users.
Social strategies must be approached in the longer term as opposed to ‘paid search’ campaigns using PPC ads to attempt a faster rise in the search engine rankings by driving up visitor traffic.
Although not the only social mediums, Twitter and Facebook – alongside LinkedIn – are central to today’s concept of vital link building to attract and develop new customer relationships.
Creating a buzz about your business online is where the ROI can be found!
Facebook
Surpassing MySpace as the favourite site for millions of subscribers, it allows the user to connect and reconnect with family and friends, former acquaintances and work colleagues whilst sharing information.
A business can use Facebook as a social marketing tool by first creating a Facebook fan page. This allows numerous users with a common interest to connect and share. As with all web based content, it works best if you post fresh content consistently and help keep topics of conversation flowing between members.
Some action you can take to generate sales through Facebook:
• Offer special discounts or coupon codes to fan page members.
• Link to blogs, press releases, newsletters and articles.
• Send a message to all members inviting them to a discussion or chat you moderate.
• Advertise your group with paid Facebook advertising.
• Add events and encourage members to attend virtual or live, in-person events.
• Add video content and photos so the fan page functions in much the same way as a website.
Twitter
The main ‘message’ is your tweets and the key purpose of the tweets is to drive traffic to your website or start a trending topic, or both. Include a link to written content using shortened URLs, ensuring it fits within the 140 Twitter character limit. Add a hash tag to any topic you want to trend – such as a particular product or service your company offers – so that other users, whether or not they are followers, can see what is being discussed.
Twitter direct messages are a great way to personally contact your followers. There are many programs available that automate the process of sending a direct message to each new follower. You can also use the Twitter advanced search feature to find targeted tweeters to follow.
When using either Facebook or Twitter, remember that your goal is to drive traffic through genuine, interesting and informative content on a daily or very regular and frequent basis. If this cannot be done inhouse, outsource via your website design agency.
The key feature of any social networking site is the way it is used for discussion and referrals. The widespread uptake of smartphone driving realtime search, instant messaging and info exchange, means keeping in user view, staying always visible and accessible on their preferred channels are now the central task sof online business today and social media is the essential means towards achieving visitor traffic conversion.
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