Provoke Design

Provoke's Online Marketing Insight, What Would You Like To Know About?

Frustration With Registration Is No Social Recommendation!

No Comments

Four in every five visitors provide deliberately inaccurate information when a website requests registration before specific content can be accessed. However, the findings of a recent UK survey into user behaviour may not be that new or surprising.

More importantly, they seem to show just how weary and disillusioned consumers have become with sites who have failed to change and adapt to the present search and social realities of the online world and towards meeting today’s needs for relevant customer experience.
Read more

underground

NFC To Kickstart Age Of Mcommerce In 4D

No Comments

Last year, Transport for London (TfL) announced it would begin the roll out of NFC readers across London’s tube and bus networks in 2012. The era of mobile commerce and contactless payments is about to step up a gear and kickstart the next phase of interactive, on-the-move user engagement. Optimising your website for mobile is now key to offline / online eCommerce.
Read more

mars

When Business Owners Still Think Tablets Are From Mars, Social Is From Venus!

No Comments

You would imagine that anybody in business in 2012 would at least have some form of basic presence online – f’rinstance – a website? Er – no, not according to Google who say that just under 40 per cent of businesses, on average in the UK, sell their goods or service via a website. Apparently, in Wales, the figure is less with only a third of businesses online!

Now there’s lovely for you …!
Read more

old_site

Was Your Website Designed For Yesterday Or Today?

No Comments

Some business owners still regard their website as bit of an online brochure that “you’ve got to have these days along with Twitter and Facebook and all the rest of it”. They still think that it’s mostly a showcase trophy, which they see as useful for attracting browsing traffic while the ‘real business’ carries on as usual by telephone or email!

The attitude is obvious by the overall design, which is more a reflection of the business owner’s idea of how the site should look or the result of cheap and cheerful open source site design software!
Read more

tcommerce

Twitter Tcommerce Offers Enhanced Ecommerce!

No Comments

Ecommerce, Mcommerce, Fcommerce … and introducing the latest letter to be bestowed with online marketing status … Tcommerce! Yep – rumours are circulating that within days Twitter looks likely to be raising the user experience game by introducing ‘enhanced brand pages’, which will enable site owners to build platforms and add interactivity to their Twitter account pages.
Read more

Optimism For The Future Relies On Optimisation Of Your Site!

No Comments

The festive season is here once more and the annual round up of facts, stats and analytics from around the web are flying thick and fast, covering the online landscape in a wondrous blanket of gleaming awesomeness! All those trillions of daily tweets and billions of Facebook users bigger than entire populations of European countries combined, etc.

Suffice to say, and despite dire predictions of imminent economic collapse from the offline realworld, the future outlook for sassy mobile and tablet superspace, replete with social buzz and shopping on the fly, never looked more promising for eCommerce …
Read more

tablet

MultiChannel On The Move With Smartphone And Tablet

No Comments

Mobile and tablet! Is your website optimised for the Technology Twins? Just like the other Dynamic Duo of today’s online X-men, search and social, the superheroes of the multichannel will be sites who are at one with the motivations and behaviours of the user in 2012 – “to boldly go …”. Yep, that’s right, it’s all about sorting your website out!
Read more

mobile_web

Website Optimised For ON The Move Or OFF Demand?

No Comments

It seems that UK consumers come out on top for purchasing online and using their mobiles for internet access, according to a new Ofcom market report. More end of year figures from a Gartner study show that use of tablets has spiralled to around 63 million units in the last twelve months.

Add to this the 46 per cent of mobile owners who use their devices to access the web and the near 90 per cent who visit retail sites – the question has to be asked … why are so many websites still not optimised for access by ‘on the move’ technology …?
Read more

error

Error-Prone Websites Failing Customer Expectation!

No Comments

You would suppose that in today’s search and social multichannel world, when customers and search engines place the emphasis on websites providing great customer experience to raise site credibility and authority, that businesses would ensure their sites are regularly attended to and error–free?

Nope! Nearly 90 per cent of UK site owners admit to website accessibility errors and poor visitor usability … …
Read more

mobile

Optimising For Mobile Doesn’t Have To Be Taxing!

No Comments

“Optimise your website for mobile – now!” is the big message constantly aimed at you, the hapless site owner trying to get a handle on what needs to be done to keep your presence ranking on a fast changing web. Dipping your toes into social media, blogging and tweeting was a bit of a leap of faith and now being told you have to lay out more money to enable user access to content via mobile and tablet … calm down dear, it’s only multichannel marketing!

Read more