Provoke Design

Provoke's Online Marketing Insight, What Would You Like To Know About?

Is PageRank no longer the watchdog its clicked up to be?

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Because Google only updates its Toolbar PageRank once every 2 to 3 months, what you are seeing today may be quite different from what the actual PageRank is!

We all know that the more links you have pointing to your website, the higher your PageRank will be. Link building is the very foundation of online marketing, and the reason for the existence of SEO and the PPC system. Your site’s life is given relevance based on ‘quantity’ as the number of links you have pointing to your site and ‘quality’ as the PageRank of those links.
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Converting Visitors to Buyers – How to do it! Part ONE

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Thousands of site hits .. Positive visitor feedback .. Awesome Stats? But – NO SALES! If that sounds a bit like your situation, maybe you haven’t yet worked out what the problems are and how to fix them!

It’s simple, we all know it…so why do these problems persist with some business websites ? It may be they do know but won’t do anything about it because they’re afraid of what they imagine the cost might be! But more importantly – there are always TWO golden rules that must be observed if you want to succeed online – and we all know what they are:
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GoogleWave’s email launch adds to Social Media, not competes!

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Social Media is everywhere! It’s rapid adoption right across social and business life is a clear indication that traditional communications channels leave something to be desired.

From ‘talking at’ consumers, the emergence of Social Media has altered the balance of power, and now consumers have a significant say about company brands and the way goods and services are accessed and purchased.

Consumers are voting with their mouse! One click is all it takes to say whether you are getting it right or urgently need to talk with your website design company! An experienced and professional agency should be able to analyse, advise and build relevant, targeted results-driven online marketing strategies.
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Heatmaps Flare Up User Hot Spots!

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Every website needs to track and record exactly where every visitor looks, clicks, scrolls and responds so you can precisely know, plan and action profitable online marketing campaigns.

Yes – Heatmaps do all of the above for you! Web marketing research proves conclusively that websites have specific areas where human eyes always spend the most time. Patterns have been detected in the ways that people not only navigate the web itself, but also on web sites and within their individual pages.
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Is your website annoying?

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Putting good information out there is all about creating a community of like-minded people who want to see a website resource operating at the best possible levels.

Website designers like to post helpful advice on their own sites and web forums. It shows their true obsession with all things web design related and a genuine concern for their craft.
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Google robots mission to save Earth!

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The way Google spiders search to find and rank your website is now being used to protect life on earth from extinction!

Professional website design and development agencies have always been at pains to impress upon their clients just how clever and sophisticated search engines have rapidly become, ever refining their methods of how and why they might choose to visit your website, recognise genuine, interesting informative content and index your importance by rank, accordingly.
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Designing websites for the mobile internet

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Over 17 million households in the UK are estimated to have subscribed to various broadband technologies in 2009, according to the latest digital marketing research figures. This represents a 6.5 per cent increase on the 16.1 million households that used broadband in 2008.

Third generation mobile phone networking technology (3G) is now included as standard on most modern handsets. This has given mobile users the ability to surf websites at broadband speeds
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For a website to succeed, the ‘Call To Action’ is key!

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Driving visitors to your website and capturing their attention is only the beginning…

A reply to a one of our recent blogs pointed out the ever-present reality, that without the follow up call, all your online marketing efforts to firstly attract traffic to your site and then persuade them to stay and explore has no business value if ultimately, there is no sales conversion.
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Content is king – so don’t chop its head off!

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Every website designer proclaims that “content is king”. But only if it’s talking about the actual content!

There was a time when “content” meant specifically that the words ‘filling a space’ were referring directly to what they were speaking about. Now of course, the development of online marketing and the importance of search engine optimisation means the content can often be seen as a mere ’vehicle’ to carry the all-important SEO keyword links to drive traffic to a specific website or page.
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Designing sites for instant gratification!

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The principles of effective web design start with the need to understand how users interact with web-sites, how they think and identifying the basic patterns of users’ behaviour.

We should all know some of the basic ground rules for today’s successful website:

•    User-friendly design and usability
•    Targeting your audience
•    The widest possible visitor access
•    Increasing your conversion-rate
•    Continuous maintenance and fresh online content
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