Ecommerce, Mcommerce, Fcommerce … and introducing the latest letter to be bestowed with online marketing status … Tcommerce! Yep – rumours are circulating that within days Twitter looks likely to be raising the user experience game by introducing ‘enhanced brand pages’, which will enable site owners to build platforms and add interactivity to their Twitter account pages.
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Twitter ye not – a late 2011 study found that over half of all UK companies still depend on email marketing as their chief communication channel. Undoubtedly, the survival of email as an universal standard even in the age of social media networking sites, is as much to do with it being present and used on smartphone or tablet.
Therefore, ‘spamming’ email practice still has the capacity to harm brand identity when there is a high bounce back from mass mailouts!
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So how many small business owners reading this will be stumping up the $185,000 ( £120,360) to purchase a “top-level domain” for their website? The newly launched system, which enables companies to use their own brand name as the suffix rather than just .com or .org, is a significant move with huge implications for positioning brand identity and boosting online marketing opportunity.
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Once it was ‘girls on film’, now it’s women on search and social! Latest studies underline social media as a major daily activity for an increasing number of women, as any user of the key social networks will have noticed.
Recognising this may help business owners to better understand how to optimise their web presence for meaningful social engagement, tuned to individual channel preferences and behaviours.
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As more and more businesses began to settle down with social media content and networking in 2011, it soon became apparent that many were simply unable to control themselves for too long and the deep urge to start ‘selling’ again soon got the better of them!
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Twenty four hours into the new year and the big news of the world is that media mogul Murdoch has begun tweeting! Does this signal the end or a new phase in social media messaging? If Rupert bares his thoughts by microblog, will other business owners now feel more or less inclined to make the transition into search and social in 2012?
According to a recent study from global internet marketing researchers, comScore, in 2011, social networking ranked as the “most engaging online activity worldwide” …
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Be yourself in 2012! It’s a new year message that business owners will truly have to get to grips with in the months ahead if they are serious about optimising their presence on the search and social web. With the evolution of multichannel online marketing being led by mobile technology and social media networking, retail stats from Boxing Day confirm the forecasts for a record level of spending online …
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Mobile and tablet! Is your website optimised for the Technology Twins? Just like the other Dynamic Duo of today’s online X-men, search and social, the superheroes of the multichannel will be sites who are at one with the motivations and behaviours of the user in 2012 – “to boldly go …”. Yep, that’s right, it’s all about sorting your website out!
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The truth is not everyone is looking to engage and have a relationship with a brand. Most users just want to make an instant purchase without any hassle from the site management system! Creating an integrated social media marketing policy does not mean eCommerce having to become an universal share bear. Especially, when the content is irrelevant and the target audience are not given an incentive reward …
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Movember into Decembeard! Now that’s a retro-hairy one for a super shiny search and social online world! But why not? We are constantly reminded by ebusiness surveys and multi channel marketing studies that while smartphones, tablets and ereaders tend to grab all the headlines, it’s still the trusty email, four decades on and still going strong, that is still the communication platform of choice for a staggering 97 per cent of SMEs and mid-size businesses, alike.
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Social media own goals are so easily done! The basic problem is when companies think that they can “do social media” in-house without really having a clue about what they’re trying to do beyond thinking they might drum up a few sales enquiries. Like website landing pages, social networking sites are a minefield. If you get it wrong, credibility and followers can be lost in a click.
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What does brand identity mean in the age of search and social? As web credibility and site authority depend absolutely on coming out from behind the traditional silos of shiny logo, business jargon, and push marketing, the building of a company brand is now dependent on consumers who demand human engagment and real communication.
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