The goal of your website is to encourage visitors to engage with the key purpose of the pages they visit. The act of filling out a query, opt-in or entry form indicates that a visitor feels confident that the incentive / reward is worthwhile and your site can be trusted enough with the data requested.
Customer experience with the first interaction is everything and should not look like the contact form from hell!
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Social media – what’s it good for? A daft question you may think but one that has come to dominate the issue of why, how and to what extent should businesses invest in developing a social presence on the web. Unlike single online marketing campaigns, social media activity occurs in an ongoing and changing timeline of engagement.
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It seems everyone goes online with their eyeballs glued to their 3.5 inch touch screens these days but most eCommerce site owners choose not to notice!
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Every company seems to have their own take on whether they should be ‘doing’ social media and how much time and resources they think they should allocate. There can be a feeling by some eCommerce that enough budget is being spent on maintaining a website while other organisations toy with the idea of going completely social as an economic alternative.
The persistence of these notions after nearly a decade of search and social shows that still too many site owners fail to understand the convergence that has completely reshaped the web …
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Is sending an email marketing message that says “ we miss you” no longer bringing the response it once used to do? A popular eCommerce tactic for attempting to gently re-engage with lapsed customers may have run its course when you can simply use the social media networks of Twitter, Facebook or LinkedIn to keep in touch.
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How’s Twitter for you or your business? Site owners find the micro blogging site to be an useful tool for creating and sustaining awareness with their specific audience sectors and beyond. However, new research has found that nearly 40 per cent of messages are not worth reading because they’re simply too boring, repeat news or contain too many hashtags …
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Ecommerce, Mcommerce, Fcommerce … and introducing the latest letter to be bestowed with online marketing status … Tcommerce! Yep – rumours are circulating that within days Twitter looks likely to be raising the user experience game by introducing ‘enhanced brand pages’, which will enable site owners to build platforms and add interactivity to their Twitter account pages.
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Twitter ye not – a late 2011 study found that over half of all UK companies still depend on email marketing as their chief communication channel. Undoubtedly, the survival of email as an universal standard even in the age of social media networking sites, is as much to do with it being present and used on smartphone or tablet.
Therefore, ‘spamming’ email practice still has the capacity to harm brand identity when there is a high bounce back from mass mailouts!
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So how many small business owners reading this will be stumping up the $185,000 ( £120,360) to purchase a “top-level domain” for their website? The newly launched system, which enables companies to use their own brand name as the suffix rather than just .com or .org, is a significant move with huge implications for positioning brand identity and boosting online marketing opportunity.
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Once it was ‘girls on film’, now it’s women on search and social! Latest studies underline social media as a major daily activity for an increasing number of women, as any user of the key social networks will have noticed.
Recognising this may help business owners to better understand how to optimise their web presence for meaningful social engagement, tuned to individual channel preferences and behaviours.
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As more and more businesses began to settle down with social media content and networking in 2011, it soon became apparent that many were simply unable to control themselves for too long and the deep urge to start ‘selling’ again soon got the better of them!
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Twenty four hours into the new year and the big news of the world is that media mogul Murdoch has begun tweeting! Does this signal the end or a new phase in social media messaging? If Rupert bares his thoughts by microblog, will other business owners now feel more or less inclined to make the transition into search and social in 2012?
According to a recent study from global internet marketing researchers, comScore, in 2011, social networking ranked as the “most engaging online activity worldwide” …
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