The recent launch by Google of their Knowledge Graph aims to introduce a so-called more ‘human’ approach to SERPs, which advances search beyond the basic returning of SEO keyword matches.
Now tuned with over three billion sophisticated coordinates programmed with more organic human search values, the context of content is more crucial than ever in the provision of link building.
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Like moths to a flame, cheating Google has always proved irresistible to countless thousands of site owners and their low–rent SEO partners in crime. Whenever a credible and successful traffic metric is identified, along come the spammers, fakers and auto-software makers.
Following repeated campaigns to cut back on poor quality content, aggregator and link farm sites, Google’s latest move is aimed at cleaning up another popular but increasingly untrustworthy method to shimmy up the ranking pole – fake reviews!
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Noticing those Google+ and Pinterest buttons appearing alongside Facebook and Twitter on sites you visit? Pinterest has shot straight in as third most popular social media networking site while Google+ has been slowly gaining ground over the last year.
“Do we need more social sharing sites?” is the inevitable question on the lips of site owners who want to be present and correct on today’s multichannel brand awareness spaces. It’s understandable to think that Facebook, Twitter and LinkedIn are quite enough to be getting on with, so why bother with Google+ …
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Regular readers might recall a Provoke blog post in January, which described how and why there might be a possible reluctance by website owners to comply with the new EU cookies law. With the 25th May deadline just weeks away, a study by UK leading audit and advisory service, KPMG, has revealed that a “ massive 95 per cent of firms claim they have not yet complied”.
It can only be assumed that a majority of eCommerce are not going to bother amending their site and believe it doesn’t matter because they’re unlikely to get caught, despite a possible penalty of up to £ 500,000 …
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Spikes of media excitement have been peaking across the web with news of Facebook snapping up mobile pic sharing site, Instagram, and how Pinterest has overtaken LinkedIn as a fave content site.
Meanwhile, in the everyday struggle for the humble SME site to attract paying customers, it can be a case of grimly keeping up with PPC ad paid search and email marketing in the hope clicks will come …
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Warning! It may be too easy to give a rueful smile and dismiss Facebook’s one billion dollar acquisition of the photo sharing site, Instagram, aged just 18 months old, as nothing more than business as usual for the global corporate giants. What’s it got to do with the every day online reality for the countless numbers of SME eCommerce sites fighting for leads, prospects, and sales conversions?
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On April 4th, the digital switchover arrived at the nation’s capital. In the final act of a global process, which began in Germany in 2001 and in the UK from October 2007, analogue broadcasting is being shut down and the digital frequencies moved to make way for the next generation of mobile connectivity.
With all analogue broadcasting set to finish in the UK on 24 October 2012, the stage is set for the new wave of smart mobile and tablet devices to roll out the next phase of human communication. That just leaves the overwhelming number of eCommerce business owners to think about optimising their websites for the continuing digital, multichannel revolution.
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Privacy storm in a teacup or time to smell the coffee? Or just a strange coincidence? The government’s announcement of their plan to introduce powers allowing them to monitor both email messages and website visits of every person in the UK occurs at the same time that Google launch a new tool enabling users to view their own recorded search and site visit history.
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Grr! The truth is too annoying – and depressing! Especially for eCommerce and just about every other type of honest enterprise and organisation reliant on the internet to survive as a viable business. According to a recent study, it has been found that nearly a third of all website traffic is spam and may actually be causing harm rather than bringing new business prospects…
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You would imagine that anybody in business in 2012 would at least have some form of basic presence online – f’rinstance – a website? Er – no, not according to Google who say that just under 40 per cent of businesses, on average in the UK, sell their goods or service via a website. Apparently, in Wales, the figure is less with only a third of businesses online!
Now there’s lovely for you …!
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Erased all your Google search history yet? Padlocked your laptop, ripped out the ethernet cable, hiding under the duvet?
Calm down dear, it’s only search and social integration – not the secret police!
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Pinterest continues to spark all manner of glittering social media attention! It’s as if the 11.7 million users now ‘pinning’ their content onto the interest-sharing bullet-board is a sign that Facebook is about to be blown out of the water any day now! Duh – don’t think so!
But rather than taking Pinterest with a pinch of salt, perhaps the site should be seen as a sign of social things to come …
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