Email marketing will be changed forever as Google begins testing its new communication tool, Google Wave.
Due for full consumer launch early next year, Google has just begun beta-trialling with 100,000 invitees, to help test its new social editing tool, Google Wave, which will combine email, instant messaging and wiki-style live editing!
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Latest hot web news reports that the UK online marketing spend will be topping £3bn in 2009, which undoubtedly, makes the case for the budget investment made by online media brands, the technologies behind them and digital media planners.
Online spending grew 4.6% to £1.752bn in the first half of 2009. This set of figures also raises a much bigger signpost to where website design, development and marketing is travelling towards as belief in committing to online strategies appears to be vindicated.
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Seen by many as the latest sign of the relentless ‘rise of the machines’, Wikiasari is a search engine taking the next evolutionary leap forward to where human meets algorithm!
Each year the web gets bigger and as such the competition gets harder, this means it becomes increasingly harder to get listed towards the top of the search engines. Smaller local businesses can get lost or struggle to get listed on the relevant keywords or phrases.
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According to people within the industry Microsoft is expected to launch a new modern search engine in the next week or two, suspected to reside at www.bing.com. This is another interesting attempt by the software giant to try and weed its way back into the ever growing Google domination.
Once live we will have a review of it and see just how worth while this search engine will become. If all goes well it could be another algorithm to get our heads around for search engine optimisation!
There is a lot of hype around at the moment to do with Twitter and how wonderful it is. Everybody seems to be watching it as if it’s the next best thing.
However, I don’t personally follow that opinion and nor do most people I know. A lot of voices say “I just don’t get it”.
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McAfee have revealed recently the all of these annoying spam emails which keep filling our inboxes contribute to wasting over 33 billion kilowatt-hours (kWh) of electricity which is massive. With the implementation of some effective spam filtering, and possibly even some spaming laws there would be enough energy saved to run a massive 2.4million average homes for one whole year!
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The government announced last week that it has starting a programme of employing search engine optimisation specialists to grow the natural rankings in search engines such as Google, Yahoo and MSN for Pro West Islamic groups in an attempt to suffocate the views and websites of extremist terrorist groups.
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Britains got talent star Susan Boyle is reported to have generated over £20million of equivalent advertising value through the release of her audition on youtube.
With over 100 million views on youtube the broadcaster missed out on the opportunity of inserting advertising within the video clip as offered by youtube which is believed could have generated in excess of £1,000,000 in a week for the lucky person who released it.
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Everybody with a business head on their shoulders has said since the first days of Facebook – where’s the revenue? For quite a while nobody could understand just how Facebook was going to make any money from its rapidly growing social networking site.
Eventually we saw the rise of their advertising with skyscraper banners and little text based adverts making the company many millions of dollars in revenue. We also all got a virtual bikini and flowers bought for us by friends which again cost the users money generating further revenue to the company.
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On an annual basis a company called Webcredible performs an accessibility test on the top 20 airline and travel agent websites to see how they perform.
This year then general efforts by these companies have improved with the average score rising from 51.5% to 56.7% which shows companies identifying the importance of accessibility.
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Most of the world is familiar with the legend which is Jeeves – the man with all the answers!
Ask.com have announced that this week the will be bring Jeeves back from retirement to star on their website once again some three years after retiring.
Jeeves has had a bit of a makeover including the addition of a third dimension and also even wearing a suit styled by Savile Row tailors Gieves & Hawkes.
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