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Analogue Site Owners And The Digital Switchover To Mobile

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On April 4th, the digital switchover arrived at the nation’s capital. In the final act of a global process, which began in Germany in 2001 and in the UK from October 2007, analogue broadcasting is being shut down and the digital frequencies moved to make way for the next generation of mobile connectivity.

With all analogue broadcasting set to finish in the UK on 24 October 2012, the stage is set for the new wave of smart mobile and tablet devices to roll out the next phase of human communication. That just leaves the overwhelming number of eCommerce business owners to think about optimising their websites for the continuing digital, multichannel revolution.
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underground

NFC To Kickstart Age Of Mcommerce In 4D

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Last year, Transport for London (TfL) announced it would begin the roll out of NFC readers across London’s tube and bus networks in 2012. The era of mobile commerce and contactless payments is about to step up a gear and kickstart the next phase of interactive, on-the-move user engagement. Optimising your website for mobile is now key to offline / online eCommerce.
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Pin It To Win It Rather Than Bin It!

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Pinterest, anyone? Cue the sound of site owners everywhere groaning with disbelief as the newest content sharing site becomes the big ‘must do’ online marketing activity of the moment! Launched in March 2010, by December 2011, Pinterest was in the social networks Top 10 with 11 million visits per week, according to internet data analysts, Experian Hitwise.

So will site owners ‘pin it’ to be in it …?
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Optimism For The Future Relies On Optimisation Of Your Site!

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The festive season is here once more and the annual round up of facts, stats and analytics from around the web are flying thick and fast, covering the online landscape in a wondrous blanket of gleaming awesomeness! All those trillions of daily tweets and billions of Facebook users bigger than entire populations of European countries combined, etc.

Suffice to say, and despite dire predictions of imminent economic collapse from the offline realworld, the future outlook for sassy mobile and tablet superspace, replete with social buzz and shopping on the fly, never looked more promising for eCommerce …
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tablet

MultiChannel On The Move With Smartphone And Tablet

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Mobile and tablet! Is your website optimised for the Technology Twins? Just like the other Dynamic Duo of today’s online X-men, search and social, the superheroes of the multichannel will be sites who are at one with the motivations and behaviours of the user in 2012 – “to boldly go …”. Yep, that’s right, it’s all about sorting your website out!
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Website Optimised For ON The Move Or OFF Demand?

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It seems that UK consumers come out on top for purchasing online and using their mobiles for internet access, according to a new Ofcom market report. More end of year figures from a Gartner study show that use of tablets has spiralled to around 63 million units in the last twelve months.

Add to this the 46 per cent of mobile owners who use their devices to access the web and the near 90 per cent who visit retail sites – the question has to be asked … why are so many websites still not optimised for access by ‘on the move’ technology …?
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mobile

Optimising For Mobile Doesn’t Have To Be Taxing!

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“Optimise your website for mobile – now!” is the big message constantly aimed at you, the hapless site owner trying to get a handle on what needs to be done to keep your presence ranking on a fast changing web. Dipping your toes into social media, blogging and tweeting was a bit of a leap of faith and now being told you have to lay out more money to enable user access to content via mobile and tablet … calm down dear, it’s only multichannel marketing!

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Consumers Confound Ecommerce By Changing Channel Of Choice!

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If eCommerce website owners were wary of social media because they couldn’t see how to measure tangible return, the new age of multichannel might appear to them to be an even more daunting prospect when trying to nail the original source response metric. Who’s using what channels, when, why and where?

Downloading a mobile app, an ad link clicked and then a tweet, followed by a like, checking Facebook, or newsletter opt-in, maybe just placing one item in a basket or perhaps asking a question online, sending an email, dialling the freephone number, QR code scanned. User options and behaviours are cascading across multiple channels and platform, online, offline – everywhere!
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Search And Social On The Online Offline

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Integrated marketing is a big buzz term – and it can cover an exhaustive number of possibilities. Not only is it vital for site owners to be aware of their customers’ online / offline behaviours via preferred channels and platforms it’s also the key to better directing and influencing progress along the sales funnel to conversion.

Consumer use of mobile smartphone technology is driving the shift to online / offline. According to Google, in 2010, nearly 90 per cent of in-store transactions were first researched online. Clearly, today’s eCommerce needs to optimise its’ marketing strategies to keep in close touch with buying intentions and subsequent decisions of their target niche audience.
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