What’s the goal of your website?
This morning thousands of people all around the world (including myself I have to say!) woke up, pulled up Google and clicked on their cheeky link about Google CADIE.
I’m sure I’m not the only person who (whilst still half asleep) starting buying into the idea that Google had actually created an artificial inteligence computer which was now going to decide and control the rankings.
Of course – my first panic was for that of search engine optimisation – what if Google completely changed all of it’s SERPs just because CADIE wanted to! This was a disaster – everyone spending money on SEO would probably all be for nothing!
It took me a while, in which time I also believed that BMW had developed a new magnetic towing system for its cars but I got there in the end….. happy April Fools day everybody!
Just over 5 years ago Provoke’s founder; Daren Bach, left one of London’s top design agencies to set up in Cheshire. One question he still gets asked is why Cheshire?
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Online Marketing can perhaps be the saving grace to your online business. Many individuals out there have been making money by expanding their businesses online or simply just previewing their products and services through blogs or websites. Unfortunately, there are those who venture on the same journey, yet never live to see the day. These are also the same people who brand that internet marketing is just not the way to go.
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With broadband internet access being somewhat ubiquitous these days, the way we use the internet is changing. Since it’s inception people have used the internet to seek out information. Today with technologies like blogging and video sharing beginning to mature, more and more people are more receptive to turning to the internet for entertainment, and not just information. With this change, and the advancing sophistication of ad-serving technology, online video advertising has seen huge growth in the past three years.
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The world in which we live in becoming one of instant gratification, a “we want it now” approach to life. This trend is as applicable in the search engine industry as it is in the world as general.
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Whilst the great British Summer has us reaching for the great British brolly its not all doom and gloom! With people not wishing to venture out into the wet weather, we have seen an increase in Internet usage.
With this increase it’s now more essential than ever to ensure that your website can be found online. Search engines like Google are the first place consumers head to when they are looking for a product or service.
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The Business Start Up Show 2008
25th & 26th April 2008
Excel Exibition Centre, London
Business Startup 2008 saw Provoke promote themselves to the start up community. Daren Bach, Provoke’s founder gave a seminar explaining the forms of online marketing and there benefits to start ups and sme’s.
Provoke will be putting MP3′s of the seminar online in the coming week, so if you are interested in getting a copy, please email daren@weprovoke.co.uk and we will let you know as soon as they are up online.