Website page layout is key to customer experience. A new algorithm change has been announced by Google, aimed at penalising eCommerce sites with too many Adsense ads, over three quarters of which are located ‘above the fold’, before scrolling down. While Google actually advises that best results are obtained by a focus on above the fold ad placement, they state ad heavy sites are likely to “not rank as highly”.
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Twenty four hours into the new year and the big news of the world is that media mogul Murdoch has begun tweeting! Does this signal the end or a new phase in social media messaging? If Rupert bares his thoughts by microblog, will other business owners now feel more or less inclined to make the transition into search and social in 2012?
According to a recent study from global internet marketing researchers, comScore, in 2011, social networking ranked as the “most engaging online activity worldwide” …
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The festive season is here once more and the annual round up of facts, stats and analytics from around the web are flying thick and fast, covering the online landscape in a wondrous blanket of gleaming awesomeness! All those trillions of daily tweets and billions of Facebook users bigger than entire populations of European countries combined, etc.
Suffice to say, and despite dire predictions of imminent economic collapse from the offline realworld, the future outlook for sassy mobile and tablet superspace, replete with social buzz and shopping on the fly, never looked more promising for eCommerce …
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Since April, Google has been busy in 2011 updating its’ algorithm in the endless task of recognising and downgrading low quality content websites. The online world has changed in response to the intervention of multichannel and platform technologies, and search and social networking. The pace of change is accelerating and eCommerce site owners may be forgiven for feeling a little confused …
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If you are a website owner, you could still be very much focused on trying to create target niche prospects who you hope will discover your brand via organic or PPC ad paid search, click a link and spend time visiting your site pages. After all, it’s been standard online marketing practice for generating enquiries and sales conversions.
But the web no longer works exactly like this anymore – content consumption is today’s traffic driver of social eyeballs!
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You would suppose that in today’s search and social multichannel world, when customers and search engines place the emphasis on websites providing great customer experience to raise site credibility and authority, that businesses would ensure their sites are regularly attended to and error–free?
Nope! Nearly 90 per cent of UK site owners admit to website accessibility errors and poor visitor usability … …
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Relying on SEO keywords recorded by Google when visitors arrive at your website is no longer guaranteed by organic search! Recently, Google announced its’ intention to extend SSL encryption of all search terms made whenever a visitor is logged into their Google account, including Gmail.
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Google’s has just announced that their search algorithm has been updated with the intention to prioritise and elevate the status of more recent and fresh, search-relevant content results. It should be seen as the latest wake up call to the many websites still lacking a serious policy of regular content updating to provide a genuine, quality “customer experience”.
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On Demand.. On The Move .. Always On .. whoa, definitely a bit too fast-paced for some site owners! The problem actually is, either they expect the web to somehow magically deliver instant results, or they still think it’s not for their type of business or for their particular customers! Their websites haven’t really kept up with any of the changes on the web in the last five years! As many as 40 per cent still haven’t got round to SEO, and as for “all this twittering …!”
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You would think that the evolution of online marketing into the greater multichannel would be sufficient incentive for businesses to continue to invest more time and employ better resources in the necessary optimisation of their sites and extended web presence. Nope! Too often, good intentions simply peter out after a few months, “no one has the time” or even looks at their own company site very much. Followers, visitors and rankings soon fade away – opportunities lost.
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There’s nothing more important! Web presence and the customer experience. Site owners know this as their ultimate aim is to secure customer conversion. But it can be a rocky road to conversion simply because of a reluctance to climb aboard today’s fast forwarding search and social pathways. Holding follower interest, building trust, inspiring confidence. It’s a big ask and it takes time …
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The secret of succeeding at social is ….. relevancy! The reason why so many site owners become quickly disillusioned with their first dip into Facebook n’ Twitter is that they have failed to recognise the ground rules of the web and fall back on old habits. It’s everywhere on Twitter, where plainly silly conversation openers or straightforward sales messages clutter up the channel. Not a good look when you’re trying to establish credibility, trust and connection.
Tweets can defeat you if you’re not careful! Many companies who just jump into social media have not done their homework or are not getting the right advice! There’s being social – and there’s being relevant and seen as worthwhile following! A vital difference!
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