The recent launch by Google of their Knowledge Graph aims to introduce a so-called more ‘human’ approach to SERPs, which advances search beyond the basic returning of SEO keyword matches.
Now tuned with over three billion sophisticated coordinates programmed with more organic human search values, the context of content is more crucial than ever in the provision of link building.
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The Google algorithm is a creature of endless fascination, not only to online marketing professionals but also to site owners and eCommerce who can become obsessed with chasing PageRank.
By now, we should all be aware that it is ‘human’ raters who are involved with providing research input for algorithm programming. Consequently, it definitely helps to know how their work may have an influence on Google SERPS, even though the process largely remains shrouded in mystery despite tantalising glimpses …
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Like moths to a flame, cheating Google has always proved irresistible to countless thousands of site owners and their low–rent SEO partners in crime. Whenever a credible and successful traffic metric is identified, along come the spammers, fakers and auto-software makers.
Following repeated campaigns to cut back on poor quality content, aggregator and link farm sites, Google’s latest move is aimed at cleaning up another popular but increasingly untrustworthy method to shimmy up the ranking pole – fake reviews!
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“Click my link!” might be the biggest ‘need’ demanded by site owners with a push marketing mindset obsessed with grabbing inbound traffic from an external link, such as a PPC ad. The sole focus for eCommerce is just to get a visitor to site and then sell, sell, sell!
More savvy businesses have understood the shift to providing rich customer experience along an entire ‘discovery’ journey. Website pages with content created to add value, interest, inform and entertain are aimed to win hearts as well as minds. The internal anchor text, or ‘deep’ link SEO keywords have always played a key role for visitor and search engines, alike.
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Need a little help with your PPC ads? Your kind and friendly search engine, Google, is now offering even greater clarity on how it views your efforts in constructing Adwords. Their stated aim is to create,” … a permanent data-centric dialogue with advertisers on how to improve their campaigns and create a better experience for potential customers”.
But this is just Google looking after its own interests in an increasing ‘walled garden’ online world – isn’t it ?
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Noticing those Google+ and Pinterest buttons appearing alongside Facebook and Twitter on sites you visit? Pinterest has shot straight in as third most popular social media networking site while Google+ has been slowly gaining ground over the last year.
“Do we need more social sharing sites?” is the inevitable question on the lips of site owners who want to be present and correct on today’s multichannel brand awareness spaces. It’s understandable to think that Facebook, Twitter and LinkedIn are quite enough to be getting on with, so why bother with Google+ …
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So what exactly is the best SEO keyword practice on today’s multichannel social link building web? Is getting your head around endless Google guidelines, avoiding Panda patrols and trying to do the right thing in the social spaces getting all too much? Site owners simply want to stay ranked and attract good honest click traffic from paying customers!
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“You can’t do everything!” is likely to be the underlying reason to answers, which respond to surveys asking site owners about their current online marketing and social media activities…
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The promise of instant traffic results and Google PageRank No.1 ‘guaranteed!’ Thousands of links bought at an unbeatable price has always been an irresistible temptation for the unknowing SME owner.
Despite of repeated Google Panda outings, lessons still haven’t been learned and the scammers still offer their magic snake oil to budget strapped start ups and eCommerce owners disillusioned with social media …
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Attitude towards the internet and how it is reflected by the way some individuals use social media is under the spotlight once again as yet another young man is detained for freely using Twitter to broadcast racial abuse.
Yet, the attitude towards the so-called free-to-air publishing environment is not unlike the way many eCommerce site owners still see the net as being a low or no-cost alternative to traditional marketing strategies.
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One or two blog posts a month and a couple of tweets do not a social media policy make! Providing frequent fresh content to a community audience with a niche interest in your brand, products or services is being social today in the way that followers value and search engines index.
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Grr! The truth is too annoying – and depressing! Especially for eCommerce and just about every other type of honest enterprise and organisation reliant on the internet to survive as a viable business. According to a recent study, it has been found that nearly a third of all website traffic is spam and may actually be causing harm rather than bringing new business prospects…
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