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Provoke's Online Marketing Insight, What Would You Like To Know About?

Online Marketing Goes Social Local !

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We are more likely to use a business if we discover or read information about them on a social network. It’s an example of direct online marketing intended to bring two parties into closer engagement. Except at local level the proactive role passes from business to consumer who waits in vain to be served!

When a business is proactive, it researches, plans and implements marketing strategies to position brand identity and put their message out there to their market niche and then, in this traditional ‘push’ approach, awaits a positive, consumer reaction.
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Google PageRank Secret Formula!

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Google PageRank No.1 – the holy grail! Every business wants to get there by looking for the magic fix and instant traffic! There are no short term short cuts beyond paid search but there are the three Google algorithm variables you need to address, which will boost your rankings to those top pages.

It would be fair to say that most businesses today do recognise that organic SEO traffic is the method, upon which, online marketing aims to drive up rankings and attract the market niche audience. Invariably, marketing strategies will include PPC Adword paid search in the bid to maximise visibility for particular keywords on specific category website pages.
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Social Media – It’s The Way You Tell ‘Em!

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Hands up – who’s using Social Media out there in their daily business schedules? Who’s still not convinced and can’t see where the return is from all the time spent on Twitter and Facebook? Checking your website analytics for visitor traffic reports might give a clue!

According to a recent survey by McAfee, PC security software, businesses in the UK are actually well behind India, Brazil and Spain in their embrace of social media and messaging tools. Apart from the quarterly newsletter emailed to the entire database, engagement with their market niche may simply consist of a fortnightly ‘latest offers’ email marketing campaign.
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When Online Marketing Misunderstands Social Media.

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Too many businesses are simply regarding social media as another way to simply and cheaply market their message, products and services. It’s the reason why social media is not working for them. Their messages are being ignored because it’s obvious there is no real intention to engage.

When businesses misunderstand social media then their scattergun online marketing blasts are simply misappropriating the channel too, leading to over saturation by today’s ‘social media’ marketing. The concept of ‘getting in front’ of your target audience by traditional social networking feeds into today’s social media interaction. However, the process still requires building a relevant, information rich relationship, but online.
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Social Media Marketing – Needs, Feeds and Leads!

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What does social media marketing do? It feeds needs to bring you leads! Comments and enquiries are a KPI telling you who your audience are, their interests and why they responded. Every response to content is a lead!

Online marketing content is now the key to solving problems and demonstrating value through social media engagement. More content via differing social channels increases chances of response and generating leads.
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Website Wow – How To Win The Confidence Vote!

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Confidence is everything! Every time a potential customer goes online in search of goods, services or information, the hope is they will not be scammed, spammed and their PC dammed to zombie, trojan virus hell! Your website must replace natural distrust with instant confidence that you are not fake, phishing or will waste a visitor’s time.

So you check your website analytics and find visitors are arriving and leaving at certain pages. Having been enticed to click onto a link back from your PPC Ad or email marketing newsletter, something about your site is causing anxiety, hesitation and ultimately, they leave without interaction.
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Email Marketing More Meaningful Than Social Media!

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Another in the latest of behaviour studies into today’s social media messaging culture reports that email marketing is still the best sales channel of all. Surprised? The simple truth, as often reasserted, is that far from being killed off by Twitter and Facebook, email marketing is still used as today’s most meaningful online tool!

So, in the age of immediate feedback messaging, instant social media engagement and purpose-search mobile apps, why is email marketing, the, oldest pinger in town, still hitting the right buttons?
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Give Google Fresh Website Content And Get Top Ranking!

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Many brand building websites start out with good intentions but sure enough, maintaining site pages with frequent fresh content gets left behind as daily schedules overtake. As traffic slowly drops, Google rankings go down and panic sets in as the mad scramble to update breaks out!

The key to obtaining high PageRank for your niche market SEO keywords is both a combination of paid search using PPC adword campaigns and longterm online marketing. The latter aims to build and visibly position brand identity, which relies on frequent, fresh optimised content via writing content for blogs, articles, email marketing newsletters and utilising social media networking such as Twitter, Facebook and bookmarking sites. In addition, uploading to YouTube videos is a rewarding method to attract the attention of Google and human user traffic.
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Website Design Works When It Calls For Action!

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Engagement, realtime, share and buzz! The onDemand search criteria for today’s online generation. You would think the social net would rule by now! Nope! Wizzy websites that leave you mystified as to what they want you to do are still everywhere on the web!

Eyecatching pages, happy headlines, news feeds, blogs, sparky vids – yep, some websites have the lot and you are staying to have a look round! A triumph of winning website design you might think, drawing high visitor traffic. But check the analytics and a different picture might emerge of site behaviour. Who are the visitors and what did they do on each page, what were they looking for and did they find it – were they converted?
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Website Design Depends On The Basics!

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The emphasis on integrating social media within daily business activity can sometimes add to website confusion! If design basics are not clear, search content hard to find and page navigation confusing, then sharing the love is not going to happen!

A lovely-to-look-at website, strictly functional eCommerce pages – it can be difficult to strike the balance and get the feel right to attract potential visitor traffic and building brand identity with your market niche. Websites are now small publishing hubs and often, as increasing quantities of different types of content is uploaded, e.g. news feeds, blogs, images, videos, tweets, comments, etc, in the bid to maintain interest and engagement, clarity becomes confusing and navigation a nightmare!
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Google Algorithm – All Change To Quality Content Search

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Google’s algorithm update in May was a significant event. Following rigorous trials, the revamped search bots were unleashed upon the web, programmed to hunt down websites optimised for higher quality content. This spells the beginning of the end for cheap, badly written content, of no interest value or worth in today’s social media sharing world.

Companies have appeared who manufacture written content on an industrial scale assembly line at low cost to drive traffic and obtain PageRank for their clients. In other words, the old school “Pile ‘em high, sell ‘em cheap” principle, meaning the the first casualty is quality.
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Avoid the Email Marketing Fail Whale!

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Recent news that methods of filtering and delivering e-mail by Google, Yahoo and Microsoft, based on engagement behaviour aimed to keep ahead of the spammers, is yet another sign that genuine email marketing campaigns are going to have to sharpen up their act or always fail to get through.

The new engagement metrics used by Microsoft Hotmail will now filter messages based on how actively a subscriber interacts with messages from specific senders, and is essentially the latest method, driven by the mailbox provider’s ongoing battle to reduce the endless numbers of false positives, an important factor in KPI analytics.
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