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Provoke's Online Marketing Insight, What Would You Like To Know About?

ciookies

Most UK Websites Still Not Cookie Compliant As Deadline Looms!

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Regular readers might recall a Provoke blog post in January, which described how and why there might be a possible reluctance by website owners to comply with the new EU cookies law. With the 25th May deadline just weeks away, a study by UK leading audit and advisory service, KPMG, has revealed that a “ massive 95 per cent of firms claim they have not yet complied”.

It can only be assumed that a majority of eCommerce are not going to bother amending their site and believe it doesn’t matter because they’re unlikely to get caught, despite a possible penalty of up to £ 500,000 …
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Facebook Instagram Purchase And The Bigger Social Picture

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Warning! It may be too easy to give a rueful smile and dismiss Facebook’s one billion dollar acquisition of the photo sharing site, Instagram, aged just 18 months old, as nothing more than business as usual for the global corporate giants. What’s it got to do with the every day online reality for the countless numbers of SME eCommerce sites fighting for leads, prospects, and sales conversions?
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Analogue Site Owners And The Digital Switchover To Mobile

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On April 4th, the digital switchover arrived at the nation’s capital. In the final act of a global process, which began in Germany in 2001 and in the UK from October 2007, analogue broadcasting is being shut down and the digital frequencies moved to make way for the next generation of mobile connectivity.

With all analogue broadcasting set to finish in the UK on 24 October 2012, the stage is set for the new wave of smart mobile and tablet devices to roll out the next phase of human communication. That just leaves the overwhelming number of eCommerce business owners to think about optimising their websites for the continuing digital, multichannel revolution.
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Google New Tools To Help Combat Government Tracking?

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Privacy storm in a teacup or time to smell the coffee? Or just a strange coincidence? The government’s announcement of their plan to introduce powers allowing them to monitor both email messages and website visits of every person in the UK occurs at the same time that Google launch a new tool enabling users to view their own recorded search and site visit history.
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underground

NFC To Kickstart Age Of Mcommerce In 4D

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Last year, Transport for London (TfL) announced it would begin the roll out of NFC readers across London’s tube and bus networks in 2012. The era of mobile commerce and contactless payments is about to step up a gear and kickstart the next phase of interactive, on-the-move user engagement. Optimising your website for mobile is now key to offline / online eCommerce.
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Optimism For The Future Relies On Optimisation Of Your Site!

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The festive season is here once more and the annual round up of facts, stats and analytics from around the web are flying thick and fast, covering the online landscape in a wondrous blanket of gleaming awesomeness! All those trillions of daily tweets and billions of Facebook users bigger than entire populations of European countries combined, etc.

Suffice to say, and despite dire predictions of imminent economic collapse from the offline realworld, the future outlook for sassy mobile and tablet superspace, replete with social buzz and shopping on the fly, never looked more promising for eCommerce …
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old_computer

Websites Untouched By The Evolving Web!

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On Demand.. On The Move .. Always On .. whoa, definitely a bit too fast-paced for some site owners! The problem actually is, either they expect the web to somehow magically deliver instant results, or they still think it’s not for their type of business or for their particular customers! Their websites haven’t really kept up with any of the changes on the web in the last five years! As many as 40 per cent still haven’t got round to SEO, and as for “all this twittering …!”

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mobile

Optimising For Mobile Doesn’t Have To Be Taxing!

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“Optimise your website for mobile – now!” is the big message constantly aimed at you, the hapless site owner trying to get a handle on what needs to be done to keep your presence ranking on a fast changing web. Dipping your toes into social media, blogging and tweeting was a bit of a leap of faith and now being told you have to lay out more money to enable user access to content via mobile and tablet … calm down dear, it’s only multichannel marketing!

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Optimising For Perfect Platform Performance !

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Website experience is now multichannel! That means visitors expect to access site pages via smartphone and tablet as well as a browser – and receive the same quality of seamless, customer-centric experience. The fragmentation of visitor segments according to platform, channel, location and present need presents site owners with the challenge of maintaining optimal brand visibility. Reshaping a website design for total “access all platforms” rather than simply by products or services now needs to be top of the ”to do” list!

The evolution of mobile to smartphone and netbook to tablet has transformed user behaviours. Consumer appetite for site content and social media ‘on the move’ or on the TV sofa has exploded and now highly differentiated by demographic segments. Consumption is being shaped by context, i.e. the platform technology and corresponding location.
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Its Still Cool To Call Before Paying In Full!

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The convergence of online and offline. It’s not so new. In fact, over 90 per cent of retail sales occurs offline in real stores after search has been conducted online to collect the relevant information. The development of multichannel only reinforces consumer capability to jump across technology platforms to reach their purchasing destination. That includes still making the traditional telephone call or trip to the high street.

eCommerce has always optimised the close relationship between online marketing and the call to action in real-world purchasing. It is never more apparent than in local search online to conversion in-store, offline. Downloading online offers and coupons, opting in with subscriptions, sign ups and texts are simply being added to with tweets, mobile apps and QR codes. More consumer choice of connection – more routes to market!
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