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Provoke's Online Marketing Insight, What Would You Like To Know About?

Why It Takes Time For Social Media To Interact Rather Than Interrupt!

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Does your business think it’s purchasing social media prospects or engaging with human beings?

A traditional eCommerce mindset is, of course, used to calculating a budget spend against the return on monetary investment to analyse the success, or otherwise, of carefully managed ‘push’ marketing strategies. It may indeed explain why counting clicks, ‘retweets’, ‘likes’, and Google ‘Plus Ones’ has become for many site owners the ‘measure’ of performance on social networks.

It’s a fatal mistake …
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Pin It To Win It Rather Than Bin It!

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Pinterest, anyone? Cue the sound of site owners everywhere groaning with disbelief as the newest content sharing site becomes the big ‘must do’ online marketing activity of the moment! Launched in March 2010, by December 2011, Pinterest was in the social networks Top 10 with 11 million visits per week, according to internet data analysts, Experian Hitwise.

So will site owners ‘pin it’ to be in it …?
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tcommerce

Twitter Tcommerce Offers Enhanced Ecommerce!

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Ecommerce, Mcommerce, Fcommerce … and introducing the latest letter to be bestowed with online marketing status … Tcommerce! Yep – rumours are circulating that within days Twitter looks likely to be raising the user experience game by introducing ‘enhanced brand pages’, which will enable site owners to build platforms and add interactivity to their Twitter account pages.
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Why Email Marketing Counts To Avoid The Penalty Bounce!

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Twitter ye not – a late 2011 study found that over half of all UK companies still depend on email marketing as their chief communication channel. Undoubtedly, the survival of email as an universal standard even in the age of social media networking sites, is as much to do with it being present and used on smartphone or tablet.

Therefore, ‘spamming’ email practice still has the capacity to harm brand identity when there is a high bounce back from mass mailouts!
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results

Relevant Content In The Right Context Is A Multichannel Issue!

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Content to context marketing? Google plans to collect search data on each single user of all its sites, such as Google+, Gmail, YouTube, Google Maps and Android Mobile. The aim is to create one merged user profile, and fine tuning returned search results, which will also drive more individually targeted product or services ads.
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Making AdSense Of New Google Layout Update!

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Website page layout is key to customer experience. A new algorithm change has been announced by Google, aimed at penalising eCommerce sites with too many Adsense ads, over three quarters of which are located ‘above the fold’, before scrolling down. While Google actually advises that best results are obtained by a focus on above the fold ad placement, they state ad heavy sites are likely to “not rank as highly”.
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Why eCommerce Should Not Be Nonplussed At Google Plus!

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“Do we have to have Google + as well now?”, is likely to be the typical question from eCommerce site owners, who might have noticed the new share button appearing more and more around the web. They thought their website was sorted for the time being! But keeping up with the evolving web and staying in close touch with users is exactly what site owners have to do.
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Optimism For The Future Relies On Optimisation Of Your Site!

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The festive season is here once more and the annual round up of facts, stats and analytics from around the web are flying thick and fast, covering the online landscape in a wondrous blanket of gleaming awesomeness! All those trillions of daily tweets and billions of Facebook users bigger than entire populations of European countries combined, etc.

Suffice to say, and despite dire predictions of imminent economic collapse from the offline realworld, the future outlook for sassy mobile and tablet superspace, replete with social buzz and shopping on the fly, never looked more promising for eCommerce …
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