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Provoke's Online Marketing Insight, What Would You Like To Know About?

Analogue Site Owners And The Digital Switchover To Mobile

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On April 4th, the digital switchover arrived at the nation’s capital. In the final act of a global process, which began in Germany in 2001 and in the UK from October 2007, analogue broadcasting is being shut down and the digital frequencies moved to make way for the next generation of mobile connectivity.

With all analogue broadcasting set to finish in the UK on 24 October 2012, the stage is set for the new wave of smart mobile and tablet devices to roll out the next phase of human communication. That just leaves the overwhelming number of eCommerce business owners to think about optimising their websites for the continuing digital, multichannel revolution.
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blackhat

Why Blackhat Link Building Loses Out To Social Page Ranking

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The promise of instant traffic results and Google PageRank No.1 ‘guaranteed!’ Thousands of links bought at an unbeatable price has always been an irresistible temptation for the unknowing SME owner.

Despite of repeated Google Panda outings, lessons still haven’t been learned and the scammers still offer their magic snake oil to budget strapped start ups and eCommerce owners disillusioned with social media …
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Google New Tools To Help Combat Government Tracking?

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Privacy storm in a teacup or time to smell the coffee? Or just a strange coincidence? The government’s announcement of their plan to introduce powers allowing them to monitor both email messages and website visits of every person in the UK occurs at the same time that Google launch a new tool enabling users to view their own recorded search and site visit history.
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free

Will Free From The Internet Replace Free On The Internet?

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Attitude towards the internet and how it is reflected by the way some individuals use social media is under the spotlight once again as yet another young man is detained for freely using Twitter to broadcast racial abuse.

Yet, the attitude towards the so-called free-to-air publishing environment is not unlike the way many eCommerce site owners still see the net as being a low or no-cost alternative to traditional marketing strategies.
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Socially Is the Best Website Policy

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There can’t be many businesses who don’t know about the billions of Facebook ‘likes’ and tweets, the millions of blogs, articles, comments, images and videos that now make up today’s search and social internet. The question that is often asked by eCommerce is what is the best policy for social media when every other day a new site appears or the established networks change or introduce new guidelines ?
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spam

Automatic Is Not For The People You Want On Your Website!

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Grr! The truth is too annoying – and depressing! Especially for eCommerce and just about every other type of honest enterprise and organisation reliant on the internet to survive as a viable business. According to a recent study, it has been found that nearly a third of all website traffic is spam and may actually be causing harm rather than bringing new business prospects…
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underground

NFC To Kickstart Age Of Mcommerce In 4D

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Last year, Transport for London (TfL) announced it would begin the roll out of NFC readers across London’s tube and bus networks in 2012. The era of mobile commerce and contactless payments is about to step up a gear and kickstart the next phase of interactive, on-the-move user engagement. Optimising your website for mobile is now key to offline / online eCommerce.
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Driving The Search And Social Hybrid

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Interest by some site owners in ‘doing’ social media comes in several variations of the same mindset!. The thinking is “Yep, let’s have a Facebook page, open a Twitter account – everyone else seems to be doing it… it’s free advertising and we might get a few customers out of it, you never know …”

That’s right – they’ve still not got it yet! Engagement through social is not free – neither is it an online marketing extra. Social presence means commitment at a new level …
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salt

Are You Taking Pinterest With A Pinch Of Salt?

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Pinterest continues to spark all manner of glittering social media attention! It’s as if the 11.7 million users now ‘pinning’ their content onto the interest-sharing bullet-board is a sign that Facebook is about to be blown out of the water any day now! Duh – don’t think so!

But rather than taking Pinterest with a pinch of salt, perhaps the site should be seen as a sign of social things to come …
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