Was Your Website Designed For Yesterday Or Today?

February 24, 2012 No Comments

Some business owners still regard their website as bit of an online brochure that “you’ve got to have these days along with Twitter and Facebook and all the rest of it”. They still think that it’s mostly a showcase trophy, which they see as useful for attracting browsing traffic while the ‘real business’ carries on as usual by telephone or email!

The attitude is obvious by the overall design, which is more a reflection of the business owner’s idea of how the site should look or the result of cheap and cheerful open source site design software!
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With Chirpify eCommerce Can Join The T Party

February 22, 2012 No Comments

Twitter recently put their capital T to eCommerce, with the launch of Promoted Tweets, as mentioned on a post here just last month. Now the opening up of the micro-blogging platform to monetisation opportunities continues with Chirpify!
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Adopting Social Engagement In A Customer Services and Marketing Mix

February 17, 2012 No Comments

Social media – what’s it good for? A daft question you may think but one that has come to dominate the issue of why, how and to what extent should businesses invest in developing a social presence on the web. Unlike single online marketing campaigns, social media activity occurs in an ongoing and changing timeline of engagement.
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Mobile Website Or Mobile App – What’s Best? There’s Only One Way To Find Out!

February 15, 2012 No Comments

It seems everyone goes online with their eyeballs glued to their 3.5 inch touch screens these days but most eCommerce site owners choose not to notice!
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Website And Content Is Search And Social!

February 13, 2012 No Comments

Every company seems to have their own take on whether they should be ‘doing’ social media and how much time and resources they think they should allocate. There can be a feeling by some eCommerce that enough budget is being spent on maintaining a website while other organisations toy with the idea of going completely social as an economic alternative.

The persistence of these notions after nearly a decade of search and social shows that still too many site owners fail to understand the convergence that has completely reshaped the web …
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Transparency In The Search And Social Driving Seat

February 6, 2012 No Comments

Transparency is an issue at the centre of today’s search and social web. The overwhelming message for eCommerce is to build credibility and site authority by ‘speaking’ to their target niche audience segments in as open and clear way as possible.

For some SME site owners, setting out on the social road ahead is accompanied by social faux pas galore because they haven’t really, really understood how the new online spaces work …
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Why It Takes Time For Social Media To Interact Rather Than Interrupt!

February 3, 2012 No Comments

Does your business think it’s purchasing social media prospects or engaging with human beings?

A traditional eCommerce mindset is, of course, used to calculating a budget spend against the return on monetary investment to analyse the success, or otherwise, of carefully managed ‘push’ marketing strategies. It may indeed explain why counting clicks, ‘retweets’, ‘likes’, and Google ‘Plus Ones’ has become for many site owners the ‘measure’ of performance on social networks.

It’s a fatal mistake …
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Pin It To Win It Rather Than Bin It!

February 1, 2012 No Comments

Pinterest, anyone? Cue the sound of site owners everywhere groaning with disbelief as the newest content sharing site becomes the big ‘must do’ online marketing activity of the moment! Launched in March 2010, by December 2011, Pinterest was in the social networks Top 10 with 11 million visits per week, according to internet data analysts, Experian Hitwise.

So will site owners ‘pin it’ to be in it …?
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Twitter Tcommerce Offers Enhanced Ecommerce!

January 30, 2012 No Comments

Ecommerce, Mcommerce, Fcommerce … and introducing the latest letter to be bestowed with online marketing status … Tcommerce! Yep – rumours are circulating that within days Twitter looks likely to be raising the user experience game by introducing ‘enhanced brand pages’, which will enable site owners to build platforms and add interactivity to their Twitter account pages.
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Why Email Marketing Counts To Avoid The Penalty Bounce!

January 27, 2012 No Comments

Twitter ye not – a late 2011 study found that over half of all UK companies still depend on email marketing as their chief communication channel. Undoubtedly, the survival of email as an universal standard even in the age of social media networking sites, is as much to do with it being present and used on smartphone or tablet.

Therefore, ‘spamming’ email practice still has the capacity to harm brand identity when there is a high bounce back from mass mailouts!
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Relevant Content In The Right Context Is A Multichannel Issue!

January 25, 2012 No Comments

Content to context marketing? Google plans to collect search data on each single user of all its sites, such as Google+, Gmail, YouTube, Google Maps and Android Mobile. The aim is to create one merged user profile, and fine tuning returned search results, which will also drive more individually targeted product or services ads.
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Making AdSense Of New Google Layout Update!

January 23, 2012 No Comments

Website page layout is key to customer experience. A new algorithm change has been announced by Google, aimed at penalising eCommerce sites with too many Adsense ads, over three quarters of which are located ‘above the fold’, before scrolling down. While Google actually advises that best results are obtained by a focus on above the fold ad placement, they state ad heavy sites are likely to “not rank as highly”.
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