Provoke Design

Provoke's Online Marketing Insight, What Would You Like To Know About?

Do You Know Who Your Website Visitors Are ?

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In the brave new, interactive online world, it’s the website visitor who now has control – you need to find out who they are and what they want!

Consumer communications across multi-digital platforms – think iphone, Twitter, Facebook – have exploded onto the ecommerce mainstream, in the last few years. ‘Real time’ technology has given the consumer a formidable capability to connect and exchange their views instantly on the brands they use, the sites they visit and the experience they receive.
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Online marketing dominates the mainstream – but is your business still waiting to dive in?

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Latest hot web news reports that the UK online marketing spend will be topping £3bn in 2009, which undoubtedly, makes the case for the budget investment made by online media brands, the technologies behind them and digital media planners.

Online spending grew 4.6% to £1.752bn in the first half of 2009. This set of figures also raises a much bigger signpost to where website design, development and marketing is travelling towards as belief in committing to online strategies appears to be vindicated.
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Your website is a communication channel – you should tune in more often!

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It is only by being aware and responsive to site visitor behaviour that you will know what your customers are looking for and at the same time tell them you have exactly what they seek!

Website design is a precise and versatile instrument! Your online presence should be engineered to communicate. Your community of potential customers have to know: who you are, what you do, why you are different, your unique value proposition and real benefits.
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Brand on the Run – are they whistling to your tune ?

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When the average online consumer visits up to five different sites before deciding to actually complete a transaction, it makes perfect business sense to ensure that awareness of your company branding places you absolutely into those five visited sites!

Key Performance Indicators (KPIs) are critical to understanding and acting upon the behaviour of your marketplace to achieve a desired outcome. Monitoring the response to your online marketing means looking at web traffic, conversion rates, average order values and website surveys.
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Split-Testing tells you which web page version gets the best results!

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If you don’t know exactly what works best on your individual web pages then your online marketing company must continually split-test every version so you really know what produces the response you want!

Split testing is an effective method of using software to determine which of two versions of a web page will produce the highest response. It allows you to identify the combination of factors that produce the highest conversion rate and return on investment (ROI) from your advertising budget.
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Content providers triumph over social sites!

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The explosion of social media has been great for growing the online community but time spent on content rich sites still dominates!

Even in our age of communication, which is everywhere all the time, people still of course, need the content which is communicated, to be real, relevant, interesting, useful and be acted upon! Great website design has to mean quality content too! From the site branding message to product/services information, newsletters, blogs, article downloads and outbound links.
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The Real Reasons Why Websites Fail!

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The client is always right but a web designer knows best! They should listen to each other to avoid failure!

A website exists for ONE reason only – to generate leads.

If you have conducted an effective online marketing campaign, you will have achieved the following results:

- attracted a high volume of word search visitors
- received increased genuine enquiries
- followed up on quality leads
- successfully increased sales conversion
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Email marketing–know what to say and how to say it!

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Businesses get into the regular habit of sending the company marketing email when they have nothing new to say and don’t even stop to think about what or why they are emailing in the first place!

Incredible, but sadly, all too true amongst many businesses, sleepwalking through their regular online marketing schedules!
Developing and sustaining customer relationships is a technique to be constantly refined, and email marketing is a great way to stay in contact and call your customers to action.
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Is your website annoying?

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Putting good information out there is all about creating a community of like-minded people who want to see a website resource operating at the best possible levels.

Website designers like to post helpful advice on their own sites and web forums. It shows their true obsession with all things web design related and a genuine concern for their craft.
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A Banner In The Works!

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As print ads struggle to flap their wings and keep flying, the hardy banner ad rises up once more to soar supreme, high on the landing page!

We are all well aware that the trend for traditional media budgets to migrate to online marketing campaigns, is continuing unabated. The outcomes are more easily tracked, repeatedly delivering an improved ROI.
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Google robots mission to save Earth!

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The way Google spiders search to find and rank your website is now being used to protect life on earth from extinction!

Professional website design and development agencies have always been at pains to impress upon their clients just how clever and sophisticated search engines have rapidly become, ever refining their methods of how and why they might choose to visit your website, recognise genuine, interesting informative content and index your importance by rank, accordingly.
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