Search And Social Marketing Tailored To Fit.

April 23, 2012 No Comments

Personalisation of search – the big issue driving online marketing in today’s multichannel environment. It’s the reason you notice ads appearing from websites you have recently visited. Google is unifying data from across its various services in a bid to build more specific user profiles.

While around a half of consumers claim they actually welcome relevant follow up content, one in six of eCommerce say they lack any coherent marketing strategies to adequately deal with navigating the multichannel maze of infinite consumer behaviours.
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Will Free From The Internet Replace Free On The Internet?

March 30, 2012 No Comments

Attitude towards the internet and how it is reflected by the way some individuals use social media is under the spotlight once again as yet another young man is detained for freely using Twitter to broadcast racial abuse.

Yet, the attitude towards the so-called free-to-air publishing environment is not unlike the way many eCommerce site owners still see the net as being a low or no-cost alternative to traditional marketing strategies.
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Improve Your Email Marketing-Optimise For Mobile!

March 23, 2012 No Comments

New survey figures suggest that even in the age of the social media multichannel, the first thing over half of UK mobile users still do when they wake up is to check their email! It seems not every one is now busy tweeting and Facebook updating from first light to the small hours!
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Avoid The Social Fail Mail With Miss You Customers!

February 10, 2012 No Comments

Is sending an email marketing message that says “ we miss you” no longer bringing the response it once used to do? A popular eCommerce tactic for attempting to gently re-engage with lapsed customers may have run its course when you can simply use the social media networks of Twitter, Facebook or LinkedIn to keep in touch.
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Are Your Tweets Reet Petite? Sorting The Chaff From The Wheat!

February 8, 2012 No Comments

How’s Twitter for you or your business? Site owners find the micro blogging site to be an useful tool for creating and sustaining awareness with their specific audience sectors and beyond. However, new research has found that nearly 40 per cent of messages are not worth reading because they’re simply too boring, repeat news or contain too many hashtags …
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Why Email Marketing Counts To Avoid The Penalty Bounce!

January 27, 2012 No Comments

Twitter ye not – a late 2011 study found that over half of all UK companies still depend on email marketing as their chief communication channel. Undoubtedly, the survival of email as an universal standard even in the age of social media networking sites, is as much to do with it being present and used on smartphone or tablet.

Therefore, ‘spamming’ email practice still has the capacity to harm brand identity when there is a high bounce back from mass mailouts!
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Now Rupert Bares His Thoughts On Social Media, Who Will Follow?

January 4, 2012 No Comments

Twenty four hours into the new year and the big news of the world is that media mogul Murdoch has begun tweeting! Does this signal the end or a new phase in social media messaging? If Rupert bares his thoughts by microblog, will other business owners now feel more or less inclined to make the transition into search and social in 2012?

According to a recent study from global internet marketing researchers, comScore, in 2011, social networking ranked as the “most engaging online activity worldwide” …
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Email Marketing Is Not So Hairy In Search And Social!

December 12, 2011 No Comments

Movember into Decembeard! Now that’s a retro-hairy one for a super shiny search and social online world! But why not? We are constantly reminded by ebusiness surveys and multi channel marketing studies that while smartphones, tablets and ereaders tend to grab all the headlines, it’s still the trusty email, four decades on and still going strong, that is still the communication platform of choice for a staggering 97 per cent of SMEs and mid-size businesses, alike.
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Win Back Yesterday’s Customers With Today’s Social Email Marketing!

November 23, 2011 No Comments

How social is your email marketing? Is it simply being used to send newsletters or short messages to attract new subscribers and keep contact with current customers? The influence of search and social can all too easily narrow the focus down upon drawing in new audiences, raising follower counts and link baiting first-time site visitors. A timely email can win back lapsed or former customers but is often overlooked or avoided for many reasons… …
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Social Media Survey Shows Growing Gap Between Site User And Owner!

November 9, 2011 No Comments

The rise of social media has demanded a change of mindset from the business community. It’s nothing short of a revolution in the relationship between companies, their potential customers and presence in the marketplace.

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Websites Untouched By The Evolving Web!

October 31, 2011 No Comments

On Demand.. On The Move .. Always On .. whoa, definitely a bit too fast-paced for some site owners! The problem actually is, either they expect the web to somehow magically deliver instant results, or they still think it’s not for their type of business or for their particular customers! Their websites haven’t really kept up with any of the changes on the web in the last five years! As many as 40 per cent still haven’t got round to SEO, and as for “all this twittering …!”

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Appropriate Marketing On The MultiChannel

October 26, 2011 No Comments

Coordinated conversions or multichannel mayhem? eCommerce can be faced with a major challenge in understanding the context in which target users may use each channel and the information and functionality expected at different touchpoints. Multichannel really does have to be crosschannel – listening and responding to customer behaviours are key to driving niche audience segments to a higher conversion channel.

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