3 quick tips to email newsletter success

We have been producing and delivering email newsletters for our clients over the past 5 years, here are just a few tips that we have learned:

Tip 1
What is your enewsletters goal?

Before you even get started plan out what the purpose of the email is, what you want to accomplish and what results you are looking for. Make sure that it is something your audience will want to read. Enusre that you have thought about every element; design, copy, imagery and tone. They are have a part to play.

Tip 2
Know your customer

It is worth remembering that your audience is only interested in content that has a benefit to them. If your email newsletter doesn’t speak to, or intrigue your audience then you’re not going to see the response you would like. Furthermore you might damage your brand. If you are marketing you current customers as well as new customers the messages will be different, so create different email campaigns.

Tip 3
Information Overload

Try not to have lots of different messages in your enewsletter, it is better to concentrate on one clearly defined purpose. This way the person receiving the email will know what it is about and understand the message. We all get lots of emails each day, so don’t fill yours with lots of copy that nobody is going to read, less is definitely more.

If you do have multiple messages to get across in one email then break it up clearly, make it easy for the viewer to understand what you are trying to say. Use short paragraphs and bullet points rather than long paragraphs.

If you want to know more about email marketing and why it is still the number one method of online marketing call us on 0333 123 0999.