Building Link Love Boosts Your Ranking!

The art of effective link building is more than competing to place a couple of your most common niche keyword search terms in a sponsored ad on Google page One and waiting for the visitors to click your way! Many won’t even bother just because the ad has been paid to be there and doubt the quality! To get the best long term results, it’s all about making link love!

Google search engines have evolved sophisticated, chameleon algorithms to recognise and index genuine ‘quality’ web content, even though they appear to operate seemingly complex yet rigorous criteria, and often confusing changes to what is considered valuable.

Today’s reality is that the most effective online marketing campaigns, which aim to maintain long term presence, are no longer so entirely dependent on repetitive, mechanical keyword compilation! Google, Yahoo, and Bing consider that links to your site from other sites clearly show that there is a belief in your site having value, especially links coming from high quality and high ranking sites.

In 2010, the strongest ties for best link building are made of ‘love’ – more often known as link juice! What this means is providing the ‘real deal’, i.e. killer content! Linking to many websites is different from being linked to a content specific page that will add significant weight to the content and by extension, your own site. It will only happen with real passion and genuine drive to providing compelling written content, stunning visuals and mindblowing videos!

Always carefully consider how and when you link out, and limit your outbound links to sites that really mean something to you and your business. Search engines pick up on erroneous, insincere or just plain deceitful ‘blackhat’ marketing strategies!

Link building campaigns that are perceived as genuine, honest and of real interest and value can be rolled out across many different platforms, e.g. regular blogs and articles, newsletters and email marketing, social networking sites and social media channels, using Twitter URLs to link to a recent blog, a new video or a relevant section on your site.

Featuring videos on your blog and promoting by links also helps to personalise your company brand identity, and your audience could make it go viral!