Get the Most Out Of Your POST!
POST stands for People, Objectives, Strategy, and Technology. It’s a four cornered marketing hat you wear to create a killer online marketing campaign!
To succeed in the instant, multimedia 21st century world of web business, you need to know how customers really view your company and products, and how they share that information amongst themselves. It’s only by understanding your audience, their objectives and ultimate needs, are you able to select the appropriate technologies and communication channels in your future marketing strategies.
Get to grips with your front end! That means not leaving your targets to chance with a broad and vague scattergun approach but by knowing who your intended recipients are at the beginning, you begin to control and more accurately focus the marketing process.
You will increase your reach – and revenue – by knowing what percentage of customers will likely share your brand or product with their friends.
Determine their chosen means of communicating for different applications. Use the information you have gathered during the exploratory phases in order to construct and then implement the final phase to determine what technologies and channels will work best to carry out your campaign.
Then you will know whether to inform potential customers via a niche email marketing campaign or social media attractors like Facebook, Twitter or specific topic blogs and articles.
How you use customer behaviour information is key to giving your business a real edge with your audience. They will appreciate that you are trying to genuinely engage and not feel they are treated as being simply on the receiving end of an impersonal and uninteresting mass company promotion.
Indentify your key performance indicators (KPIs) by testing different approaches on various smaller campaigns which will give you better idea of who your customers are and what they are interested to purchase from you so you are properly prepared when larger campaigns are created.
It is critical to know which of your customers will have the greatest effect on your overall objectives when integrating social media into your overall marketing strategies.
Determining objectives is essential to any meaningful results-driven campaign. Fully define your objectives and what you are trying to achieve. Work closely with your web design agency and constantly review analytics and stats to assess final figures and percentages so you will discover what actually worked for you and was the most successful.
Remember – Keep in touch with your customer and find out what think of you and your marketing programs! How your objectives affect your relationship with them is a two way process that ultimately determines the shape of your online business model.