Give Google Fresh Website Content And Get Top Ranking!

Many brand building websites start out with good intentions but sure enough, maintaining site pages with frequent fresh content gets left behind as daily schedules overtake. As traffic slowly drops, Google rankings go down and panic sets in as the mad scramble to update breaks out!

The key to obtaining high PageRank for your niche market SEO keywords is both a combination of paid search using PPC adword campaigns and longterm online marketing. The latter aims to build and visibly position brand identity, which relies on frequent, fresh optimised content via writing content for blogs, articles, email marketing newsletters and utilising social media networking such as Twitter, Facebook and bookmarking sites. In addition, uploading to YouTube videos is a rewarding method to attract the attention of Google and human user traffic.

The above approach is fairly common knowledge these days amongst website owners, yet it is simply staggering how many sites you will come across that have not been updated for months, or appear to have been abandoned for longer. It must be understood that to sustain rankings for chosen keywords, you must maintain them!

Constant link building for the most competitive keywords is crucial for general search traffic, and trying to develop the right longtail phrases aimed at specific, prequalified market segments can bring rich results. By regularly and naturally adding keyword related content or pages to your website, and linking back to your promoted page, you will be building links to your page, and helping maintain PageRank.

Social bookmarking sites have become important update areas, and with the explosion in recent years of Twitter and Facebook, it is imperative to include their icons alongside bookmark logos so that visitors may share/retweet content. Building one-way links is one of the most valued rank boosting activities! The recent developments at Twitter indicate their growing importance for keyword optimised, message and content sharing traffic to be picked up by Google.

Obtaining good ratings for your uploaded YouTube videos is recognised as pre-eminent for drawing comments and encouraging Google to list your video at the top of their search results.

Too often businesses relax once they see their Pagerank position rise to a peak position. Unfortunately, you can no longer afford to assume the traffic will now automatically be generated. You cannot just leave the responsibility for maintaining site pages and fresh content with ‘sales and marketing’ to do when they get a spare moment! You either have fulltime inhouse personnel or you must outsource to your website design and marketing agency to undertake the daily schedule of fresh content updates.

The rule is simply – you will lose your Google Pagerank if you don’t regularly add links pointing to your important web pages. Without traffic, your site drops off the radar, you’re no longer visible and potential customers are lost to competitors. In the age of mobile internet and ‘on the move, OnDemand’ search, every link counts!