Google Timeline Tracks Twitter – Launch!

RealTime web developments flying in fast and furious! Following hot on the heels of impending Twitter launch of their Google-style adwords service, Google announces a searchable timeline of every Twitter message published! Are you keeping up ? Your potential customers may expect to find your website faster and easier than before!

RealTime search is hotting up! Your online marketing may soon need to adapt to the latest development to keep your brand identity visible and easily found, minute by minute, by the millions of messagers! Launching the enhanced service in the next few days, Google intends to group every single Tweet by topic, which will allow users to see when tweet activity was highest for their search query. When a date is selected, the messages will pop up in the form of a scrolling list.

The benefits for highly targeted online marketing strategies are immediately obvious. At present, users have found the limits of  Twitter’s own search page to be limited. The results are often grouped around trending topics, or simply lack any form of organisation.

Whereas Twitter’s search page information is seen as ad hoc and untabulated, the Google program will categorise into a practical organised, archive for instant info retrieval, as required. For eCommerce businesses – and all online companies – the great advantage will be easily integrating a future, streamlined, message marketing campaign with email marketing, and other social media content such as a daily blog or article, by any required criteria, e.g. subject, topic, product, service, news item, people, etc.

Initially, the backlog stops at February 2010, but there are plans to stretch it back to March 2006, when Twitter was first introduced, although the timeline will not include deleted tweets. Users can simply remove messages that are considered inappropriate or irrelevant.

The obvious, considerable interest Google is showing in the possibilities of ‘Real-Time’ is a sign of things to come! While Twitter accounts for much of the RealTime environment, Google is also setting its sights on status messages and other forms of microblogging.

Alongside rapid growth expected in mobile internet and ‘augmented reality’ applications, the implications for website design and improved website accessibility to cater for the evolving demands of online culture are huge indeed!