GoogleWave’s email launch adds to Social Media, not competes!

Social Media is everywhere! It’s rapid adoption right across social and business life is a clear indication that traditional communications channels leave something to be desired.

From ‘talking at’ consumers, the emergence of Social Media has altered the balance of power, and now consumers have a significant say about company brands and the way goods and services are accessed and purchased.

Consumers are voting with their mouse! One click is all it takes to say whether you are getting it right or urgently need to talk with your website design company! An experienced and professional agency should be able to analyse, advise and build relevant, targeted results-driven online marketing strategies.

It’s also worth remembering that if you are a company who wish to be inclusive and also reach out to localised areas, by defining your business, say, as Website Design, Manchester or Website Design Cheshire and the North West, then the ability to instantly listen, speak and interact in real time with your closest potential customer base is absolutely your first priority!

It has been believed that email was a dying business, but social media and email marketing both benefit when used in tandem.

By offering communication choices to visitors, which shows that an integration of email, social media, and text messaging can complement each other very well via a social networks marketing strategy, more valuable visitor traffic is directed to a website.

Reading email on a mobile phone has previously, proved troublesome with garbled text. Research showed that even when customers clicked onto email links, there was also a poor experience to be had at the company’s website. This was not helped by small keyboards and small screens.

We’ve come a long way! Email marketing now offers the use of embedded video and rich media. Since email can sit in the ‘cloud’, the ability to integrate with CRM systems enables communication with customers in a much more relevant and dynamic way. Wizzy tools have been around a while, which allow a view of how contacts have engaged with the email (opens, clicks, etc.), all without even leaving the CRM interface!

Email and analytics integration with particular software applications enables a response to subscriber behaviours such as ‘product category browsing’ or ‘abandoning a shopping cart’. It really does mean that email can now be seriously considered ‘social media’ as, it too, can create an equally relevant and compelling customer dialogue.