If Your Website’s Not Got These Your Visitors Are Not Coming In!
Every website must have a reason to live! A purpose to serve both your business and potential visitor search needs. Google wants to see a genuine, high linked traffic resource of content with interest, value and activity. To get PageRank visibility, your website needs to contain essential results generating task pages.
A website that is little more than an online brochure can still be found on the web! Admittedly, the companies concerned may wish to invest a little more in building a better brand identity online and will “get round to it eventually”. Except, website design moves on and those companies not marching in step with the evolving eCommerce terrain will be very confused and bewildered indeed whenever they try to catch up.
There are some very straightforward elements that every website can easily integrate into their regular online marketing activities, and which will make noticeable tangible improvements.
Opt-In Form
Whether it’s to opt-in to receive a regular email marketing newsletter, reports, white papers, offers, free downloads, it is the essential interactive call to action for your visitors to become engaged, and at the same time capturing vital visitor information and building a currently relevant and ongoing database of potential leads.
Contact Form
One of the key purposes of any business website is to encourage inquiries, which will ultimately lead to a form of transaction. It is therefore, essential that your website clearly displays your company’s contact details – and in as many formats as possible – on every single page. Not just on the one page at the end of the site but be seen in the header, or in the top right corner of all pages.
Individual Products/Services Pages
Ideally, there should be a separate page for each product/service, or group of products/services. This easy to see at a glance approach can be drilled down to from a first page of product types, and should contain several enlarged views, detailed data and descriptions, bullet points and key benefits.
Clients/Testimonials
Often the second page visitors click onto to determine if your business services are appropriate and relevant to their search criteria. Amongst all your marketing strategies, it is of key importance to feature testimonials – on the right-hand side column – on as many pages as possible, including the home page, and each sales or product page.
Blog
The absolute online standard to engage with a potential market audience to show the ‘human face’ behind the business. Blogging is key to genuine organic SEO traffic , and by constantly uploading fresh, original content to your website, PageRank will be encouraged to rise. Include ‘subscribe’ and ‘share/ retweet’ options on your blog, key to link building activity and sustained traffic.
When you monitor your site analytics on a daily basis you will be able to track visitor activity. Most importantly, you will come to understand more clearly where and why your traffic is coming to the site and thus, provides a real and valuable tool that fulfils its purpose and proactively makes your business grow.