Ten Tips To Tighten Up Your Email Marketing!
There has been much talk lately of the continuing merits of email marketing and how it stands up well alongside social media messaging channels like Twitter. The big issue is that the web is awash with spam, making it difficult for genuine email messages to get noticed or read. So how do you optimise to improve your chances?
Email is still a standard message bearer for business applications, even in the age of SMS, Twitter feeds and Facebook updates. The emergence of the mobile internet boosts emailing rather than diminishes, so the incursion of online marketing into developing channels continues.
The universal problem of spamming is here to stay and, as a result, the future of the web may lay behind a paywall for professional users, unhindered by the growing contamination of spammers, hackers, scammers and PC hijackers poisoning the web.
In the meanwhile, genuine business marketing has to carry on, your business needs to keep it’s brand identity and visibility out there with your customers in your marketplace – and emails need to be sent, received, opened and read! So, what are some of the actions we can easily carry out to sharpen our approach to getting our vital messages through?
Some Top Ten Tips ….
1. Purpose Of Email : Make it clear from the first sentence exactly what you want the recipients of your e-mail to feel, think or do! This also helps you to follow and analyse their consequent response.
2. Grab Interest: Stand out from the crowd, be different and create a distinctive look or feel, but do get it right! Too OTT or just plain naff is no good either! Experiment with subject lines and with Personal URL’s in the subject line.
3. Regular Transmission: Encourage your customers to expect certain messages at regular intervals, say, on a monthly cycle. Always include the stated benefit to the recipient in the ‘TO’ address box to reinforce the content or value contained in a campaign series of offers.
4. Target Niche Customers : Test the criteria upon which your marketing is based by stating the criteria, and the benefits are highlighted in the subject line.
5. Segment Sort and Send : Separate out your database to offer a different message / content approach to each customer type. Segmentation should be based on info you know about the requirements or behaviour of customers in that segment.
6. Carefully Doublecheck Database : Every database contains errors and can quickly go out-of-date. Opt-in recipients need to be prioritised and will perform much better than random names gathered by lead generation sites or list compilers.
7. Frequency According to Response : Recipients who take a desired action are much more likely to repeat, and much sooner, than those who, at one time opted-in but rarely, if ever, responded afterwards.
8. Limit Response Option: Customers or prospects should be given a limited number of response choices. The more choices you offer, the less response you are likely to get.
9. Tighten Up Content : Short, to the point copy in simple plain words works best. Many e-mails are read without fully opening the browser frame or on mobile devices. Ensure the core message and the offer is contained in the opening paragraph.
10. Be NONE SPAM compliant : Every legitimate e-mail has to show who it came from, include a postal address, landline number, email and web addresses, etc, and offer an opt-out mechanism. If your email is misread as spam, you will be deleted …..!