Top techniques of instant online marketing!

No budget ? Too busy ? It doesn’t cost you anything to spend just 10 minutes, once a week, improving the quality of site visitor traffic !

It may come as no surprise to hear there are some very easy and simple actions you can take to tweak your website and open the doors to brand new customers! The guys and girls on the team here at Provoke are always coming up with red hot online marketing ideas for our clients, some tried and tested, others spanking brand new!

So we thought, why not share a few with you to get your feedback – and maybe even hear about a few ideas you have tried and if they worked?

First off, a standard procedure we should all know about …

Practice a purchase – Ask somebody in the office, at home, family member or best friend to go on to your website, show them how a customer goes through the process of buying an item or getting in contact with you. Write down all of the things you both notice during the process. The results might surprise you! Usually there will be at least one or more changes you can make that will increase your conversion rate.

Ask for feedback – Add a button that says: “Can’t find what you are looking for? Email us your question.” It’s considered a trusted and reassuring method of establishing customer contact, info collecting, database and relationship building. After all, there is no way you can know what your visitors are experiencing. Let them tell you what they want!

Request for signing up to your Newsletter – This will help prepare for creating a highly targeted email marketing campaign.

Change the colour of your “Buy Now” button to green – This might also be your main call to action button, like “Apply Now”. But remember, red equals “stop”, and green equals “go”. Are your buttons telling users to stop or go?

Change your home page main image – Nothing is more persuasive than seeing a website that is changing and evolving. You will definitely encourage bookmarking and return visits.

Just to finish up with, as this might take you longer than 10 minutes …

Add a page of content – Keep your online presence active with regular and frequent fresh text content. The more pages Google can see on your website, the more chances you have of ranking for any particular keyword phrases.

More online marketing tips soon !