Twitter Hard Hitters Show Business How It’s Done!

Latest figures estimate that 65 per cent of the world’s top 100 companies have a Twitter account! Twitter receives more than 600 million hits a day, more than Bing and Yahoo per month. Yet some businesses appear to still be unsure by social media, assuming it to be no more than free product advertising.

Some business attitudes die hard! They really don’t get it most of the time, especially if they can’t see the ROI. Building brand identity on the web through social network messaging channels is not a publicity campaign for online marketing of newest products, services!

You often see the obsolete attitudes reflected on company website pages, still hiding behind unreadable corporate jargon, trying to impress as if it was a glossy print brochure! For eCommerce to succeed or even within simple online retail ‘basket’ sites, the key to driving potential visitor traffic to audience engagement is openness, transparency and being yourself.

It’s not about selling product on Twitter! It’s a concept that some business owners will never get their head around! It’s about being interesting – maybe the hardest content of all! Potentially interested customers will more likely be attracted to become engaged and ‘make friends’ with a person than with a brand.

Twitter is also not a customer service/newsdesk! The company news page or regular email marketing newsletter should be covering this aspect of company activity. Nor should direct engagement in conversation be restricted to strictly industry related fields. Retweeting interesting and useful content from those in a similar field to a company’s niche market customers, not only adds a personal, exclusive touch but a syndication aspect too. It confers added authority and cultivates long term loyalty.

Twitter is meant to be fun! But not dumb. Company policies on social media and the rules of engagement need to be made clear to avoid obvious silly mistakes and definite ‘no-nos’ but the key for businesses is to stop thinking quite so hard about the ‘strategy’ and begin enjoying using the channel. The relaxed, friendly approach will have the ROI effect that quizzical CEOs and Sales Directors fret about daily.

To Twitter means being funny, engaging and interesting. Be human and the sales will come!

Retweet this ….!