Twitter recently put their capital T to eCommerce , with the launch of Promoted Tweets, as mentioned on a post here just last month. Now the opening up of the micro-blogging platform to monetisation opportunities continues with Chirpify!
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The goal of your website is to encourage visitors to engage with the key purpose of the pages they visit. The act of filling out a query, opt-in or entry form indicates that a visitor feels confident that the incentive / reward is worthwhile and your site can be trusted enough with the data requested.
Customer experience with the first interaction is everything and should not look like the contact form from hell!
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Social media – what’s it good for? A daft question you may think but one that has come to dominate the issue of why, how and to what extent should businesses invest in developing a social presence on the web. Unlike single online marketing campaigns, social media activity occurs in an ongoing and changing timeline of engagement.
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It seems everyone goes online with their eyeballs glued to their 3.5 inch touch screens these days but most eCommerce site owners choose not to notice!
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Every company seems to have their own take on whether they should be ‘doing’ social media and how much time and resources they think they should allocate. There can be a feeling by some eCommerce that enough budget is being spent on maintaining a website while other organisations toy with the idea of going completely social as an economic alternative.
The persistence of these notions after nearly a decade of search and social shows that still too many site owners fail to understand the convergence that has completely reshaped the web …
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Is sending an email marketing message that says “ we miss you” no longer bringing the response it once used to do? A popular eCommerce tactic for attempting to gently re-engage with lapsed customers may have run its course when you can simply use the social media networks of Twitter, Facebook or LinkedIn to keep in touch.
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How’s Twitter for you or your business? Site owners find the micro blogging site to be an useful tool for creating and sustaining awareness with their specific audience sectors and beyond. However, new research has found that nearly 40 per cent of messages are not worth reading because they’re simply too boring, repeat news or contain too many hashtags …
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Transparency is an issue at the centre of today’s search and social web. The overwhelming message for eCommerce is to build credibility and site authority by ‘speaking’ to their target niche audience segments in as open and clear way as possible.
For some SME site owners, setting out on the social road ahead is accompanied by social faux pas galore because they haven’t really, really understood how the new online spaces work …
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Does your business think it’s purchasing social media prospects or engaging with human beings?
A traditional eCommerce mindset is, of course, used to calculating a budget spend against the return on monetary investment to analyse the success, or otherwise, of carefully managed ‘push’ marketing strategies. It may indeed explain why counting clicks, ‘retweets’, ‘likes’, and Google ‘Plus Ones’ has become for many site owners the ‘measure’ of performance on social networks.
It’s a fatal mistake …
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Pinterest, anyone? Cue the sound of site owners everywhere groaning with disbelief as the newest content sharing site becomes the big ‘must do’ online marketing activity of the moment! Launched in March 2010, by December 2011, Pinterest was in the social networks Top 10 with 11 million visits per week, according to internet data analysts, Experian Hitwise.
So will site owners ‘pin it’ to be in it …?
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Ecommerce, Mcommerce, Fcommerce … and introducing the latest letter to be bestowed with online marketing status … Tcommerce! Yep – rumours are circulating that within days Twitter looks likely to be raising the user experience game by introducing ‘enhanced brand pages’, which will enable site owners to build platforms and add interactivity to their Twitter account pages.
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Twitter ye not – a late 2011 study found that over half of all UK companies still depend on email marketing as their chief communication channel. Undoubtedly, the survival of email as an universal standard even in the age of social media networking sites, is as much to do with it being present and used on smartphone or tablet.
Therefore, ‘spamming’ email practice still has the capacity to harm brand identity when there is a high bounce back from mass mailouts!
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