It is important to understand there is no fixed way (or golden ticket) way of writing web copy and short and sweet is not always best. YOUR copy will need to cater for YOUR audience, not every business is the same and not every website visitor has the same knowledge or expectation level!
We have put together some guidelines to help you contruct copy for your website:
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Each year the web gets bigger and as such the competition gets harder, this means it becomes increasingly harder to get listed towards the top of the search engines. Smaller local businesses can get lost or struggle to get listed on the relevant keywords or phrases.
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Broadband, a term which covers many internet connection technologies, is always growing and has been widely taken up across the UK and indeed around the developed world. Despite the economic downturn the rate at which new broadband connections have been made has actually risen 2% in the UK in 2009 compared to the same period last year, with now over 17 million households jacked into the world wide web at high speed. This growth is set to continue thanks to the government`s Digital Britain initiative, aiming to put at least 2Mbps broadband into every home in the UK by 2012.
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Whilst many people are heading for foreign shores or the now popular camp sites across the UK we have been busy working on new projects for our clients. In the past couple of weeks we have been working on email campaigns for Electrolux, PG Tips, First Choice Coffee and Sparkle Money, we have also just completed two shiny new websites.
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We have been producing and delivering email newsletters for our clients over the past 5 years, here are just a few tips that we have learned:
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A little under a year ago one of our clients (Managed Networks) approached us with the task of helping them rise through the rankings on Google.
They had been using pay per click adverts for a while, and had a good idea on what keywords were returning an investment for them. In fact they had identified that 42% of all their enquiries came from a single keyphrase: “it support”.
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Most businesses know that the online marketing and seo has a critical role to play to the business success. Website optimisation consists of a number of different parts including search engine optimisation, website analytics and design.
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Despite all the negative talk in the press about job loss and recession, here at Provoke we are helping our clients gain business and grow. We are working with all sizes of business in allowing them to maximise their online offering.
According to people within the industry Microsoft is expected to launch a new modern search engine in the next week or two, suspected to reside at www.bing.com. This is another interesting attempt by the software giant to try and weed its way back into the ever growing Google domination.
Once live we will have a review of it and see just how worth while this search engine will become. If all goes well it could be another algorithm to get our heads around for search engine optimisation!
Online Marketing is a complex and diverse subject, one which we have become experts in over many years in the industry. If you would like to see how Provoke can maximise your business via the online marketing medium we are always more than happy to have a free no obligation chat with you.
For more information please call us today on 0333 123 0 999 .
There is a lot of hype around at the moment to do with Twitter and how wonderful it is. Everybody seems to be watching it as if it’s the next best thing.
However, I don’t personally follow that opinion and nor do most people I know. A lot of voices say “I just don’t get it”.
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McAfee have revealed recently the all of these annoying spam emails which keep filling our inboxes contribute to wasting over 33 billion kilowatt-hours (kWh) of electricity which is massive. With the implementation of some effective spam filtering, and possibly even some spaming laws there would be enough energy saved to run a massive 2.4million average homes for one whole year!
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