Susan Boyle misses out on £millions!

Britains got talent star Susan Boyle is reported to have generated over £20million of equivalent advertising value through the release of her audition on youtube.

With over 100 million views on youtube the broadcaster missed out on the opportunity of inserting advertising within the video clip as offered by youtube which is believed could have generated in excess of £1,000,000 in a week for the lucky person who released it.

Just goes to show the power and potential revenue that can be generated by a viral campaign on the likes of youtube when done properly.

Billetts, the company who arrived at these figures, used its Newslive tool to track the media activity around Susan Boyle, which included more than 5,000 articles across newspapers and magazines, radio, TV and online mentions, for a week from Good Friday (17 April) and used the advertiser value equivalent (AVE) formula – three times rate card, due to the increased value attributed to editorial – to arrive at the £21.25m figure.