SEO Vs PPC – how to choose what’s best for you!

Many companies do both but some SMEs may only have a limited marketing campaign budget, then it can be a straight choice – so you need to know what’s going to work best for your business.

You have to attract and drive word search visitors to your website! This much you know. But you can’t afford to do everything all at once and you’ve heard or know that PPC campaigns can get great results – at a price! You think that SEO may be relatively inexpensive, and you could be right.

The reality is, for your online marketing campaign to succeed and get desired results – your SEO website design agency will emphatically analyse and report back what your business is telling you what really need to do – and you will have to accept the truth of what it’s telling you!

On a straight comparison of what could be right for you, you should focus on the following :

Cost - SEO is relatively inexpensive. However, you will need to engage the services of experienced and expert SEO professionals who know what they’re doing, will save you time and will get you the results quicker than if you attempt to cut corners and attempt SEO yourself. Your time is better spent running your business!

Speed - if you are looking to generate traffic quickly, can afford an advertising budget, then it’s PPC everytime! This is particularly crucial if you have a new website because it takes a new site between THREE to SIX MONTHS or more for search engine optimisation to take effect for you to see significant traffic.

However, a long term ‘organic’- or natural – traffic building strategy is always your best method as search engine algorithms are more likely to repeat visit and index your site higher on their page rankings according to frequency of relevant, genuine activity and fresh ‘quality’ keyword content.

Competition - PPC is probably less competitive than SEO. There are some exceptions, but it’s fair to say that it’s usually easier to get your keywords to the top position with PPC than using SEO techniques.

Ongoing Maintenance – PPC requires daily attention to maintain your keyword top spot compared to SEO. At the outset, SEO requires a lot of demanding and detailed work to kickstart link traffic but once achieving high organic listings, it doesn’t require the same level of constant attention.