Twitter Is More Fitter For Purpose Than You Think!

2009 – the year that Twitter hit it big time! The online business community embraced the social media phenomenon, broadcasting from its network throne right, across the global blogosphere.

The Web 2.0 landscape is constantly changing and as ideas, technologies and their applications become the preferred choice of mass communication channels, woe betide any business not listening to the network buzz and hotwiring their online marketing frequencies!
To sport the Twitter logo on your website – as many a ‘smart’ company site proudly does – declares which zeitgeist you’re in! Yet many are still not convinced Twitter is useful to an integrated marketing strategy.

What they probably can’t get their head around is that Twitter is a means of getting your message out to more people, but it’s not necessarily only the people on Twitter that will see those messages!

So let’s run down basic Twitter benefits:

Twitter Lists: the ‘Gadget Lists’ are changing the game! Your tweets may appear all over the web – sites and blogs – if you can get onto lists related to your market niche with its own, related Twitter audience.

The Openness of Twitter ….social media and the web in general … means that your messages won’t be limited to your Twitter audience. Facebook and other social networks bring tweets in, people will share them, screenshot and link to them on blogs, etc.

Building Valuable Relationships: success on Twitter is down to four basic concepts: listen, learn, care, and serve. Basically, if you listen to the community, you will learn, and if you show that you care, you are more likely to get more out of your efforts. Serving means providing something of use to the community. A business perceived to not be doing that will not survive long on Web 2.0.

Traffic That Cares: Twitter not only brings you random traffic, but also traffic from people who are actually passionate about your particular niche. To retweet gives your business the big thumbs up because people are willing to risk their reputations by retweeting. your content.

Staying Current: being found in Twitter searches, real time and standalone real-time searches is starting to become a key area of focus for Google and all of the major search engines and provides endless opportunities for exposure.

Connecting with Local Customers: Twitter and Twitter-related tools lets you find Twitterers – potential audience – in your area! Google’s new Social Search tool will also be vital to identify local community-based marketing potential.

Global and Multi-Lingual: Twitter is expanding into more languages. Presently, only available in a couple of languages, now it’s adopted Spanish, and many more languages are to follow. The more Twitter speaks in different tongues, the more it grows, the more potential customers are out there!

It’s Still Young: There are no doubt going to be a lot more features added in the future. Remember- there are thousands of Twitter apps already out there which make Twitter useful in unique and different ways to every user and businesses model.

If you want to find out how your business could benefit from Twitter why not call us for a chat on 0333 123 0999.