Provoke Design

Provoke's Online Marketing Insight, What Would You Like To Know About?

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Low Rise On-Site Link Building!

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“Click my link!” might be the biggest ‘need’ demanded by site owners with a push marketing mindset obsessed with grabbing inbound traffic from an external link, such as a PPC ad. The sole focus for eCommerce is just to get a visitor to site and then sell, sell, sell!

More savvy businesses have understood the shift to providing rich customer experience along an entire ‘discovery’ journey. Website pages with content created to add value, interest, inform and entertain are aimed to win hearts as well as minds. The internal anchor text, or ‘deep’ link SEO keywords have always played a key role for visitor and search engines, alike.
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New Google Tool Guide Aims To Improve SEO Keywords And Customer Experience.

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Need a little help with your PPC ads? Your kind and friendly search engine, Google, is now offering even greater clarity on how it views your efforts in constructing Adwords. Their stated aim is to create,” … a permanent data-centric dialogue with advertisers on how to improve their campaigns and create a better experience for potential customers”.

But this is just Google looking after its own interests in an increasing ‘walled garden’ online world – isn’t it ?
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Added Google+ To Your Social Media Sharing Buttons Yet?

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Noticing those Google+ and Pinterest buttons appearing alongside Facebook and Twitter on sites you visit? Pinterest has shot straight in as third most popular social media networking site while Google+ has been slowly gaining ground over the last year.

“Do we need more social sharing sites?” is the inevitable question on the lips of site owners who want to be present and correct on today’s multichannel brand awareness spaces. It’s understandable to think that Facebook, Twitter and LinkedIn are quite enough to be getting on with, so why bother with Google+ …
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Email Marketing Not The Walking Dead Of the Web!

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Spikes of media excitement have been peaking across the web with news of Facebook snapping up mobile pic sharing site, Instagram, and how Pinterest has overtaken LinkedIn as a fave content site.

Meanwhile, in the everyday struggle for the humble SME site to attract paying customers, it can be a case of grimly keeping up with PPC ad paid search and email marketing in the hope clicks will come …
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Analogue Site Owners And The Digital Switchover To Mobile

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On April 4th, the digital switchover arrived at the nation’s capital. In the final act of a global process, which began in Germany in 2001 and in the UK from October 2007, analogue broadcasting is being shut down and the digital frequencies moved to make way for the next generation of mobile connectivity.

With all analogue broadcasting set to finish in the UK on 24 October 2012, the stage is set for the new wave of smart mobile and tablet devices to roll out the next phase of human communication. That just leaves the overwhelming number of eCommerce business owners to think about optimising their websites for the continuing digital, multichannel revolution.
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Why Blackhat Link Building Loses Out To Social Page Ranking

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The promise of instant traffic results and Google PageRank No.1 ‘guaranteed!’ Thousands of links bought at an unbeatable price has always been an irresistible temptation for the unknowing SME owner.

Despite of repeated Google Panda outings, lessons still haven’t been learned and the scammers still offer their magic snake oil to budget strapped start ups and eCommerce owners disillusioned with social media …
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Will Free From The Internet Replace Free On The Internet?

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Attitude towards the internet and how it is reflected by the way some individuals use social media is under the spotlight once again as yet another young man is detained for freely using Twitter to broadcast racial abuse.

Yet, the attitude towards the so-called free-to-air publishing environment is not unlike the way many eCommerce site owners still see the net as being a low or no-cost alternative to traditional marketing strategies.
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Driving The Search And Social Hybrid

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Interest by some site owners in ‘doing’ social media comes in several variations of the same mindset!. The thinking is “Yep, let’s have a Facebook page, open a Twitter account – everyone else seems to be doing it… it’s free advertising and we might get a few customers out of it, you never know …”

That’s right – they’ve still not got it yet! Engagement through social is not free – neither is it an online marketing extra. Social presence means commitment at a new level …
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Making AdSense Of New Google Layout Update!

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Website page layout is key to customer experience. A new algorithm change has been announced by Google, aimed at penalising eCommerce sites with too many Adsense ads, over three quarters of which are located ‘above the fold’, before scrolling down. While Google actually advises that best results are obtained by a focus on above the fold ad placement, they state ad heavy sites are likely to “not rank as highly”.
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